Currently viewing the tag: "Seth Godin"

history of marketing, part two

by denise lee yohn on March 8, 2011 · 1 Comments · in marketing, trends

Last week I started a recap of the History of Marketing, which was actually inspired by the future – that is, the comments I got about my write-up on the Future of Marketing micro-conference in which marketing experts like Guy Kawasaki, Scott Monty, and Frank Gruber shared what they expect the future of marketing will [...]

best bits of 2010

by denise lee yohn on December 21, 2010 · 0 Comments · in brand communication, brand delivery, brand perceptions, brand touchpoints, business, leadership, marketing, retail

Whew!  What a year it’s been. Over the past year, my brain has pumped out 1778 tweets, 81 brand as business bites blog posts, 17 videos, 11 published articles, 11 brand as business brief newsletters, 10 podcast interviews, 8 QSR Magazine columns, 8 Slideshare documents, 7 speaking engagements, 3 guest blog posts, and countless random [...]

insights and soundbites from seth godin

by denise lee yohn on February 15, 2010 · 2 Comments · in business, leadership

Last week I had the pleasure of hearing Seth Godin speak at a LinkedOC event.  He was promoting his latest book, Linchpin, Are You Indispensible? The talk was classic Seth – full of memorable quotes and entertaining images.  Explaining that linchpins are a new class of passionate people who make themselves indispensible, Seth was more [...]

reset, a manifesto

by denise lee yohn on September 14, 2009 · 2 Comments · in business, leadership

The folks at ChangeThis* are considering publishing my manifesto, “Reset: Re-ignite Your Business with the Power of Your Brand“ — and I need your votes to make it happen.