Currently viewing the tag: "segmentation"

chisa needs it only on the ends

by denise lee yohn on August 2, 2011 · 0 Comments · in brand communication, brand perceptions, marketing

I may be dating myself with this headline, but I’m hoping at least a few of my readers remember those Silkience hair care commercials from the 70’s because it helps make an important point about targeting.

nine lessons from the mit enterprise forum

by denise lee yohn on June 22, 2010 · 2 Comments · in business, innovation, leadership, marketing

The MIT Enterprise Forum is a great program for gleaning business insights from real, live case studies.  Every month a CEO of a local, up and coming, high tech company presents an executive overview of his/her business and introduces two current challenges they’re facing.  Then an expert panel of advisors gives their advice and feedback [...]

catering to shoppers’ need-states

by denise lee yohn on July 1, 2009 · 1 Comments · in brand extension, brand perceptions, brand portfolio, marketing, retail

New formats of existing retail brands seem to be popping up all over the place.  Best Buy Mobile

segmentation: what’s it for?

by denise lee yohn on April 16, 2009 · 1 Comments · in marketing

There’s a healthy debate going on over at AdAge.com this week — a POV by Michael Fassnacht, Chief Customer Intelligence Officer at DRAFTFCB entitled “The Death of Consumer Segmentation?”