catering to shoppers’ need-states
New formats of existing retail brands seem to be popping up all over the place. Best Buy Mobile
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New formats of existing retail brands seem to be popping up all over the place. Best Buy Mobile
(more…)
There’s a healthy debate going on over at AdAge.com
this week — a POV by Michael Fassnacht, Chief Customer Intelligence Officer at DRAFTFCB entitled “The Death of Consumer Segmentation?” (more…)