nine lessons from the mit enterprise forum

The MIT Enterprise Forum is a great program for gleaning business insights from real, live case studiesMIT enterprise forumEvery month a CEO of a local, up and coming, high tech company presents an executive overview of his/her business and introduces two current challenges they’re facing.  Then an expert panel of advisors gives their advice and feedback and offers potential solutions to these challenges.  Audience members get to observe the presentation and panel interaction, and then offer their own questions and observations.  The following recaps lessons learned from this month’s program. (more…)

Posted on June 22nd, 2010 by denise lee yohn and filed under business, innovation, leadership, marketing | 1 Comment | Comments RSS

catering to shoppers’ need-states

New formats of existing retail brands seem to be popping up all over the place.  Best Buy Mobile bby_mobile (more…)

Posted on July 1st, 2009 by denise lee yohn and filed under brand extension, brand perceptions, brand portfolio, marketing, retail | 1 Comment | Comments RSS

segmentation: what’s it for?

There’s a healthy debate going on over at AdAge.com this week — a POV by Michael Fassnacht, Chief Customer Intelligence Officer at DRAFTFCB entitled “The Death of Consumer Segmentation?(more…)

Posted on April 16th, 2009 by denise lee yohn and filed under marketing | 1 Comment | Comments RSS