denise lee yohn: brand as business bites™ /

The MIT Enterprise Forum is a great program for gleaning business insights from real, live case studies.  Every month a CEO of a local, up and coming, high tech company presents an executive overview of his/her business and introduces two current challenges they’re facing.  Then an expert panel of advisors gives their advice and feedback and offers potential solutions to these challenges.  Audience members get to observe the presentation and panel interaction, and then offer their own questions and observations.  The following recaps lessons learned from this month’s program. (more…)

New formats of existing retail brands seem to be popping up all over the place.  Best Buy Mobile (more…)

There’s a healthy debate going on over at AdAge.com this week — a POV by Michael Fassnacht, Chief Customer Intelligence Officer at DRAFTFCB entitled “The Death of Consumer Segmentation?” (more…)