Currently viewing the tag: "Scott Goodson"

scott goodson on cultural movements

by denise lee yohn on April 1, 2010 · 2 Comments · in brand communication, brand delivery, marketing

Scott Goodson, founder of StrawberryFrog, the global Cultural Movement agency, is the newest participant in my series of interviews. I’ve known Scott for many years, ever since we met while I was at Sony.  It’s been a delight to see his agency, which was already breaking new ground back then, grow into a internationally-recognized creative [...]

wasted potential: final remarks

by denise lee yohn on March 2, 2009 · 0 Comments · in brand communication, brand delivery, brand disappointments, marketing

This post concludes the series on brands that have wasted their potential. 

brand limits or litmus

by denise lee yohn on November 26, 2008 · 1 Comments · in marketing

BusinessWeek’s John Fine issued an opinion this week that I don’t agree with, and I’m curious to hear others’ opinions.  His piece entitled “Your Brand Is Not a Candidate”