5 brands we would miss: saturn

Saturn is today’s entry in the blog series on “5 Brands We Would Miss.” I’m running the series by posting each day this week about a brand from 24/7 Wall’s list of “Twelve Major Brands That Will Disappear.” I have been giving my thoughts on what we would miss as a result of the brand disappearing and inviting readers (you!) to comment as well.saturn_logo (more…)

Posted on May 5th, 2009 by denise lee yohn and filed under brands we would miss | 5 Comments | Comments RSS

wasted potential: final remarks

This post concludes the series on brands that have wasted their potential(more…)

Posted on March 2nd, 2009 by denise lee yohn and filed under brand communication, brand delivery, brand disappointments, marketing | 0 Comments | Comments RSS

wasted potential — saturn

Saturn joins the ranks of formerly esteemed brands like Vonage and Dairy Queen in this series on brands that have failed to live up to their potential(more…)

Posted on February 23rd, 2009 by denise lee yohn and filed under brand delivery, brand disappointments, marketing | 1 Comment | Comments RSS