denise lee yohn: brand as business bites™ /

Saturn is today’s entry in the blog series on “5 Brands We Would Miss.” I’m running the series by posting each day this week about a brand from 24/7 Wall’s list of “Twelve Major Brands That Will Disappear.” I have been giving my thoughts on what we would miss as a result of the brand disappearing and inviting readers (you!) to comment as well. (more…)

This post concludes the series on brands that have wasted their potential.  (more…)

Saturn joins the ranks of formerly esteemed brands like Vonage and Dairy Queen in this series on brands that have failed to live up to their potential.  (more…)