denise lee yohn: brand as business bites™ /

Here’s Post #2 in a series on how brands create value.  I’m using Kaplan and Norton’s Balanced Scorecard as an organizing framework and kicked the series off with the Customer perspective.  Today, the topic is Financial brand value creation. (more…)

Today I’m launching a short series on brand value creation.  My intent is to outline the ways brands create value, organizing the points by the four quadrants of The Balanced Scorecard. (more…)