Currently viewing the tag: "retail"

winning at retail

by denise lee yohn on January 10, 2012 · 0 Comments · in retail

brand as business bit:  Stephen Denny and I have just done a blog-exchange on retail and small business.  Check out his post on Killing Retail Giants, and mine on new retail opportunities.  Both pieces speak to the unique advantage small businesses have in winning at retail, in part because they are more likely to make [...]

killing retail giants

by denise lee yohn on January 6, 2012 · 3 Comments · in business, innovation, marketing, retail

(The following is the first in a two-part blog-exchange I’m doing with Stephen Denny, author of Killing Giants: 10 Strategies to Topple the Goliath in Your Industry.  Because Steve and I are among those teaching the upcoming Marketing Profs University course, Marketing Your Small Business, we decided to address retailers’ issues and opportunities in these [...]

brand experience brief: subway café

by denise lee yohn on November 25, 2011 · 4 Comments · in brand perceptions, brand touchpoints, marketing, retail

(Here’s another installment of “brand experience briefs” — insights from my audits of new and interesting retail and restaurant concepts.) What:  Subway Café

build your brand with a cohesive customer experience

by denise lee yohn on November 22, 2011 · 0 Comments · in brand delivery, brand tools, brand touchpoints, retail

The holiday shopping season is upon us and retailers are trying to navigate the challenges and opportunities of the new retail reality.  As a recent Bloomberg Businessweek article observed, “Americans don’t shop the way they used to.”

brand experience brief: the walmart.com store

by denise lee yohn on November 11, 2011 · 2 Comments · in brand delivery, brand touchpoints, retail

(This is the first installment of “brand experience briefs” — insights from my audits of new retail and restaurant concepts.) What:  the Walmart.com store

central market – a retail experience

by denise lee yohn on October 5, 2011 · 1 Comments · in brand touchpoints, retail

(Today’s post is the last in a mini-series of reviews of retail concepts that have caught my eye.  I’ve already covered 77kids in Times Square and new Starbucks stores in Seattle.  Hope you’ve enjoyed my takes on what makes a store more than a store – a real experience.) Central Market defies convention.  The Texas-based [...]

starbucks 3.0 – a retail experience

by denise lee yohn on October 4, 2011 · 1 Comments · in retail

two concepts stores in Seattle convey the brand’s personal and local feel and make the stores a real retail experience

77kids – a retail experience

by denise lee yohn on October 3, 2011 · 2 Comments · in retail

(This is the first in a mini-series of posts reviewing retail concepts that have caught my eye.  Check in tomorrow and the following day for two more of my takes on what makes a store more than a store – a real experience.) American Eagle’s flagship store in Times Square is breathtaking, but it’s what’s [...]

retail evolution

by denise lee yohn on August 9, 2011 · 0 Comments · in brand perceptions, brand touchpoints, business, marketing, retail

In just the past week, I’ve had several conversations about the future of retail – and how drastically shopping as we’ve known it is going to change. From these provocative discussions, it’s become clear to me that retailers must change the way think about and build their brands, or face extinction.

filling shopping bags by filling needs

by denise lee yohn on June 7, 2011 · 0 Comments · in brand delivery, brand touchpoints, retail

For the retail industry, the Great Recession has become the Great Malaise. Last week, Karen Talley reported in the Wall Street Journal that most retailers missed expectations for May. While there were some bright spots, the 25 retailers tracked by Thomson Reuters posted 4.9% growth in May same-store sales, instead of the expected 5.4% gain.

trader joes, where less is more

by denise lee yohn on May 31, 2011 · 6 Comments · in brand communication, brand delivery, brand touchpoints, marketing, retail

(Welcome to the second in a two-post series on how retailers manage the choice conundrum.  This is written by C. B. Whittemore, Chief Simplifier of Simple Marketing Now, a marketing communications consultancy focused on simplifying customer interactions with social media and content marketing.  The first post, REI Makes Choosing Easier, which I wrote, can be found [...]

getting to a bold goal

by denise lee yohn on March 29, 2011 · 0 Comments · in business, innovation, leadership, marketing, retail, sales

Bryan Pate, Co-Founder and Co-President, of ElliptiGO has set some aggressive growth goals for his $2MM company which manufactures and sells a fitness apparatus that provides a low-impact outdoor running experience – it’s essentially an outdoor elliptical machine. He laid out his plans at a recent MIT Enterprise Forum, a unique educational seminar-type business gathering [...]

the fundamentals of choice

by denise lee yohn on February 1, 2011 · 7 Comments · in business, innovation, marketing, retail

My husband, usually a calm, mild-mannered man, recently experienced something which left him completely frazzled and frustrated – he went to the grocery store. Usually I’m the family food shopper but thanks to a surgery I had on one of my feet, Chris had to take over some of the domestic duties for awhile.  And, [...]

best bits of 2010

by denise lee yohn on December 21, 2010 · 0 Comments · in brand communication, brand delivery, brand perceptions, brand touchpoints, business, leadership, marketing, retail

Whew!  What a year it’s been. Over the past year, my brain has pumped out 1778 tweets, 81 brand as business bites blog posts, 17 videos, 11 published articles, 11 brand as business brief newsletters, 10 podcast interviews, 8 QSR Magazine columns, 8 Slideshare documents, 7 speaking engagements, 3 guest blog posts, and countless random [...]