Currently viewing the tag: "retail"
mcdonald’s metro: lipstick on a pig
by denise lee yohn
on May 23, 2012
· 0 Comments
· in brand delivery, brand disappointments, brand perceptions, business, innovation, retail
If, as they say imitation is the sincerest form of flattery, fast casual restaurants should be flattered by the recent efforts of McDonald’s and other quick-serve restaurants. Many fast feeders are trying to emulate chains like Chipotle, Smashburger, and Panera, since fast casual players have stolen share from them for the last couple of years [...]
(Welcome to a Brand Experience Brief — insights and analysis from my audit of a new and interesting retail or restaurant concept.) Walgreens is trying to “transform from a traditional drugstore to a retail health and daily living destination,” according to Joe Magnacca, the company’s president of daily living products and solutions. Its flagship stores showcase its new [...]
nine criteria of breakthrough brand experiences
by denise lee yohn
on May 8, 2012
· 2 Comments
· in brand delivery, brand perceptions, brand touchpoints, business, retail
What makes a store more than a store? What makes a breakthrough brand experience at retail? These are questions that companies with brick and mortar assets wrestle with as they continue to lose share to online competitors or to those with mobile capabilities (smart phone-enabled mobile commerce as well as IRL roving mobile units and [...]
BurgerKing, Volvo, Coke, LEGO, and ShoeDazzle were some of the brands in my recent conversations. Peruse this recap of my content this month to see what you might have missed: Tweet
brand experience brief: lego
by denise lee yohn
on April 25, 2012
· 0 Comments
· in brand delivery, brand touchpoints, business, retail
(Here’s my newest Brand Experience Brief — insights and analysis from my audits of new and interesting retail or restaurant concepts.) It’s always interesting to see how product companies create retail experiences for their brands. That’s why I’m eager to share my download on the LEGO store. It’s a solid experience for the LEGO brand, but they [...]
has shoedazzle lost its dazzle?
by denise lee yohn
on April 23, 2012
· 6 Comments
· in brand delivery, brand perceptions, business, marketing
Change is good. It’s more than good – it’s necessary for growth. Companies need to evolve their offerings in order to keep things fresh and their customers interested. But what happens when a company changes its business model in a way that strips away a valuable element of its brand equity? Is it able to [...]
Between spring break, March Madness, and primary season, there’s been a lot going on outside the brand world this month. But there’s also been a flurry of new brand-building content going around. Here’s a handy recap of what I contributed to the conversation: brand-building: Steve Jobs on Brand-Building – a slide show of what Walter Isaacson’s [...]
radical differentiation at lululemon
by denise lee yohn
on March 28, 2012
· 0 Comments
· in brand delivery, brand perceptions, business, marketing, marketing to women, retail
Last week, the Wall Street Journal featured a piece about Lululemon Athletica’s “secret sauce.” Although many stories have been written about the retailer of yoga-inspired athletic apparel, this one succinctly relayed the elements that distinguish Lululemon from other brands. Tweet
The folks at Deloitte recently released, The Next Evolution: Store 3.0, a report on the readiness of retailers for the store of tomorrow. Although the report offers a somewhat limited and biased perspective since it is based on a survey of only 39 current retail executives, it raises some important questions about the requirements of [...]
steve jobs on brand-building
by denise lee yohn
on March 6, 2012
· 0 Comments
· in brand communication, brand delivery, brand names, brand perceptions, brand touchpoints, business, leadership, marketing
On the eve of a special Apple event, it seems the allure of the Apple brand is as strong as ever. “We have something you really have to see. And touch,” declares the invitation to the March 7th media event. Quite a buzz has been building up! I don’t know if tomorrow’s announcement will impress [...]
brand as business bit: There’s been a lot of reporting on the rankings from Interbrand’s Best Retail Brands 2012 report – but I’ve been spending more time on the consultancy’s commentary that’s sprinkled throughout the report. The comments have made me aware of the tensions that now define retail: efficiency vs. responsiveness – “Now that consumers [...]
Once upon a time, Wi-Fi was a novelty in coffee shops. It was an unexpected bonus that we encountered when patronizing certain Starbucks or some other forward-looking establishments. Tweet
thank you and come again
by denise lee yohn
on February 2, 2012
· 0 Comments
· in brand communication, brand touchpoints, marketing, retail
brand as business bit: My latest Brand New Perspectives column in QSR Magazine answers a QSR operator’s question about keeping customers coming back. The piece outlines my thoughts on increasing purchase frequency — an objective of practically every marketer — I would be remiss if I didn’t mention the effectiveness of a heart-felt ‘thank you.’ [...]
Hi folks! Trying a new feature this year — a monthly round-up of my published content. It’s a mental buffet of ideas that may seem schizophrenic at times (I do work on fast food restaurants as well as fitness brands, after all!), but it’s all in the service of helping companies understand and apply the [...]
New York Times’ Stephanie Clifford asked me for reactions to J. C. Penney’s recent presentation about the vision and path forward for the venerable chain. Tweet
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