Currently viewing the tag: "retail"

brand experience brief: whole foods encinitas

by denise lee yohn on February 11, 2013 · 1 Comments · in brand communication, brand delivery, brand perceptions, brand touchpoints, business, marketing, retail

(Check out my latest Brand Experience Brief — a video audit and analysis of a new or interesting restaurant or retail concept.) The Whole Foods store in Encinitas, California, brings the best of a farmers’ market and the best of a national grocer together, demonstrating how a national brand can engage its local communities authentically. [...]

nine tenets for retail in 2013

by denise lee yohn on January 28, 2013 · 0 Comments · in brand delivery, brand perceptions, brand touchpoints, business, innovation, leadership, retail

Nearly 30,000 thousand people gathered at the National Retail Federation’s Retail BIG Show 2013 to hear from thought-leaders on the challenges and opportunities in retail.  Here are key tenets from the conversations. Nine Retail Tenets for 2013 by Denise Lee Yohn from Denise Lee Yohn, Inc. Tweet

brand experience brief: walmart neighborhood market

by denise lee yohn on January 9, 2013 · 3 Comments · in brand touchpoints, business, retail

(This is a Brand Experience Brief — a video audit and analysis of a new or interesting restaurant or retail concept.) Walmart Neighborhood Market, a smaller format store, competes against dollar stores and grocery stores — it looks to me like they just might win the fight.  Check it out: Brand Experience Brief: Walmart Neighborhood [...]

brands to watch in 2013

by denise lee yohn on December 11, 2012 · 5 Comments · in brand communication, brand delivery, brand perceptions, brand touchpoints, business, innovation, leadership, retail

If we all don’t die falling off the fiscal cliff, 2013 will prove to be an interesting year for brands and businesses. The following are five (well, actually six) brands I’ll be keeping my eye on next year.  Importantly, these are not necessarily brands that I think will fare well (predicting the future is not [...]

black friday blues

by denise lee yohn on November 26, 2012 · 1 Comments · in brand disappointments, brand perceptions, marketing, retail

My Black Friday was a bust!  A big let-down from all the hoopla about doorbusters and flash sales — a complete disappointment.  But more than a personal sob story, I think my experience holds some important lessons for retailers and e-tailers. Tweet

brand experience brief: c9

by denise lee yohn on November 7, 2012 · 0 Comments · in brand touchpoints, retail

(Check out a new and interesting retail concept in this latest Brand Experience Brief.) C9 is Target‘s new active apparel store at San Francisco’s Metreon center. Featuring apparel from Champion, the store is a cross between a Target and a Gap store, and represents the company’s first move into specialty retail.  Take a look: Brand [...]

brand experience brief: citytarget

by denise lee yohn on August 21, 2012 · 0 Comments · in brand delivery, brand perceptions, brand touchpoints, marketing, retail

(Get the insights and analysis on new and interesting restaurant and retail concepts with my brand experience briefs.  Here’s the latest:) Target is experimenting with a new store format, CityTarget.  The effort is intended to reach more Americans, and their money, who have been leaving the suburbs for the city.   Check out all that’s great [...]

the over-promise problem

by denise lee yohn on July 25, 2012 · 1 Comments · in brand communication, brand disappointments, brand perceptions, brand touchpoints, business, marketing, retail

This is not a rant.  It may seem like a rant at first – but I’m actually trying to draw attention to a growing problem I see among many companies.  It’s the “over-promise” problem.  Here’s what I mean: Tweet

radio shack’s failures are best buy’s lessons

by denise lee yohn on July 23, 2012 · 0 Comments · in brand communication, brand delivery, brand perceptions, business, leadership, marketing, retail

brand as business bit:  Hindsight is 20/20. Nowhere is this more apparent than in the history books of failed brands.  Julian Day, RadioShack’s former Chairman-CEO, probably has a few regrets.  Although Day has been out of RadioShack’s hot seat for a year, his leadership marked the beginning of the brand’s demise. With Best Buy fighting [...]

brand experience brief: gap

by denise lee yohn on July 5, 2012 · 2 Comments · in brand perceptions, brand touchpoints, marketing, retail

(Here’s a Brand Experience Brief — a video recap of my audit of a new or interesting retail or restaurant concept.) In “A Humbled Gap Tries a Fresh Coat of Pep,” New York Times journalist Stephanie Clifford reports on the venerable retail chain’s efforts to revitalize its brand.  Key to the company’s strategy is a new [...]

new always wins

by denise lee yohn on June 27, 2012 · 0 Comments · in brand perceptions, brand touchpoints, retail

brand as business bit:  One of my colleagues in private equity, Rahul Aggarwal of Brentwood Associates, and I were recently discussing the importance of image and environment in the quick-service and fast-casual restaurant industry segments.  He relayed a sentiment that really resonated: new always wins He was referring to the buzz and excitement that a [...]

brand experience brief: lexus centre

by denise lee yohn on June 18, 2012 · 0 Comments · in brand perceptions, business, retail

(Check out this Brand Experience Brief — the latest in a series of videos from my audits of new and interesting retail or restaurant concepts.) Lots of companies talk about wanting to create “lifestyle brands,” but here’s a concept that actually does it.  The Centre at Lexus Escondido is more than a car dealership — it’s a [...]

brand experience brief: at&t retail center

by denise lee yohn on June 7, 2012 · 0 Comments · in business, innovation, marketing, retail

(Here’s the latest in my series of Brand Experience Briefs — insights and analysis from my audits of new and interesting retail or restaurant concepts.) With a name like “Retail Center for Innovation and Technology Center,” there’s no question the new store from AT&T is intended to be like no other.  And, it is indeed remarkable (a [...]

may brand as business buffet

by denise lee yohn on May 31, 2012 · 0 Comments · in Uncategorized

If you’re looking for hot topics and insights on brands, businesses, and the people who work on them, here’s a digest of my content from the past month: brand experience: McDonald’s Metro: Lipstick on a Pig – a post about how McDonald’s new Metro concept only looks better, when it needs to actually be better [...]