Currently viewing the tag: "REI"
trader joes, where less is more
by denise lee yohn
on May 31, 2011
· 6 Comments
· in brand communication, brand delivery, brand touchpoints, marketing, retail
(Welcome to the second in a two-post series on how retailers manage the choice conundrum. This is written by C. B. Whittemore, Chief Simplifier of Simple Marketing Now, a marketing communications consultancy focused on simplifying customer interactions with social media and content marketing. The first post, REI Makes Choosing Easier, which I wrote, can be found [...]
I’ve been doing research on some companies and have spent quite a bit of time looking at companies’ corporate reports – e.g., annual reports, official statements, corporate presentations, etc. I’m amazed at how many companies completely overlook these reports as touchpoints through which people experience their brands. Often the reports are dry and pedantic or [...]
Last week my husband and I were out on holiday — it was a delightful vacation and a wonderful brand experience, an REI brand experience that is.
In the ongoing war that wages between retailers and manufacturers, manufacturers often threaten to abandon (or at least de-emphasize) the existing channel and open their own direct business. Liz Claiborne, the mid-tier womens fashion label,
everything you ever wanted to know about retail
by denise lee yohn
on January 22, 2009
· 3 Comments
· in best brands lists, brand delivery, brand value, retail
Last week, Interbrand Design Forum the retail arm of the global consultancy of the same name released The Most Valuable U.S. Retail Brands 2009 report and it is a must-read for anyone who wants insights into the retail sector.
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