Currently viewing the tag: "REI"

nine criteria of breakthrough brand experiences

by denise lee yohn on May 8, 2012 · 2 Comments · in brand delivery, brand perceptions, brand touchpoints, business, retail

What makes a store more than a store?  What makes a breakthrough brand experience at retail? These are questions that companies with brick and mortar assets wrestle with as they continue to lose share to online competitors or to those with mobile capabilities (smart phone-enabled mobile commerce as well as IRL roving mobile units and [...]

february brand as business buffet

by denise lee yohn on February 28, 2012 · 0 Comments · in brand as business buffet

A new definition of brand.  Inspiring employees.  My take on the Super Bowl ads and the new Taco Bell tagline.  Check out my writings on these and other topics in the following “brand as business buffet,” a round-up of content from me from this past month. retail and restaurants: How to Keep ‘Em  Coming Back [...]

brand experience brief: rei soho

by denise lee yohn on February 18, 2012 · 0 Comments · in brand delivery, brand touchpoints, innovation, retail

(Welcome to a “brand experience brief” — insights and analysis of new and interesting restaurant and retail concepts.) REI’s first store in New York City is the quintessential flagship store – it’s big, it’s in a prominent location, and it showcases the brand like no other retail store. Check out my video recap on this [...]

trader joes, where less is more

by denise lee yohn on May 31, 2011 · 6 Comments · in brand communication, brand delivery, brand touchpoints, marketing, retail

(Welcome to the second in a two-post series on how retailers manage the choice conundrum.  This is written by C. B. Whittemore, Chief Simplifier of Simple Marketing Now, a marketing communications consultancy focused on simplifying customer interactions with social media and content marketing.  The first post, REI Makes Choosing Easier, which I wrote, can be found [...]

corporate reports are brand touchpoints

by denise lee yohn on September 28, 2009 · 1 Comments · in brand communication, brand touchpoints

I’ve been doing research on some companies and have spent quite a bit of time looking at companies’ corporate reports – e.g., annual reports, official statements, corporate presentations, etc.  I’m amazed at how many companies completely overlook these reports as touchpoints through which people experience their brands.  Often the reports are dry and pedantic or [...]

the branded vacation

by denise lee yohn on March 27, 2009 · 1 Comments · in brand delivery, brand touchpoints

Last week my husband and I were out on holiday — it was a delightful vacation and a wonderful brand experience, an REI brand experience that is.

can anything retailers do, manufacturers do better?

by denise lee yohn on January 30, 2009 · 3 Comments · in retail

In the ongoing war that wages between retailers and manufacturers, manufacturers often threaten to abandon (or at least de-emphasize) the existing channel and open their own direct business.  Liz Claiborne, the mid-tier womens fashion label,

everything you ever wanted to know about retail

by denise lee yohn on January 22, 2009 · 3 Comments · in best brands lists, brand delivery, brand value, retail

Last week, Interbrand Design Forum the retail arm of the global consultancy of the same name released The Most Valuable U.S. Retail Brands 2009 report and it is a must-read for anyone who wants insights into the retail sector.