Currently viewing the tag: "reconsideration"
brand romney
by denise lee yohn
on October 3, 2012
· 0 Comments
· in brand communication, brand perceptions, marketing
On the day of the first Presidential debate, I thought it might be helpful to look at the Presidential contest through a brand lens. Tweet
ford’s divided heart
by denise lee yohn
on June 5, 2012
· 0 Comments
· in brand communication, brand equity, brand perceptions, business, marketing
In elementary school, there was a boy who really wanted me to “go steady” with him (yes, that’s what we called it back then.) He pursued me fervently and eventually persuaded me to say “yes.” Then, he proceeded to instruct me not to tell anyone about our amorous relationship because he didn’t want people to [...]
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