the luxury brand dilemma

Within a month of each other, two articles appeared in BusinessWeek about  luxury brands.  The articles, about Coach Coachand Tiffany & Co. tiffany logorespectively, describe how the brands are dealing with the decrease in demand due to the recession.  Each has devised a strategy for lowering its prices without tarnishing its brand. (more…)

Posted on July 30th, 2009 by denise lee yohn and filed under brand communication, brand perceptions, business, marketing, retail | 2 Comments | Comments RSS

the economy made us do it

John Caddell, owner of Shop Talk – Innovation, Marketing and Alliances, “a daily look at marketing, strategy and management, highlighting trends, focusing on what works and what doesn’t,” was kind enough to feature a guest post from me on his blog — my piece points out the “excuse culture” that seems to be pervasive these days and explains how it’s bad for brands and businesses — please check it out and let me know what you think.

Posted on February 19th, 2009 by denise lee yohn and filed under brand communication, brand perceptions | 1 Comment | Comments RSS