Within a month of each other, two articles appeared in BusinessWeek about luxury brands. The articles, about Coach
and Tiffany & Co.
respectively, describe how the brands are dealing with the decrease in demand due to the recession. Each has devised a strategy for lowering its prices without tarnishing its brand. (more…)
Posted on July 30th, 2009 by denise lee yohn and
filed under brand communication, brand perceptions, business, marketing, retail |
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John Caddell, owner of Shop Talk – Innovation, Marketing and Alliances, “a daily look at marketing, strategy and management, highlighting trends, focusing on what works and what doesn’t,” was kind enough to feature a guest post from me on his blog —
my piece points out the “excuse culture” that seems to be pervasive these days and explains how it’s bad for brands and businesses — please check it out and let me know what you think.
Posted on February 19th, 2009 by denise lee yohn and
filed under brand communication, brand perceptions |
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