Currently viewing the tag: "QSRs"

on stocks and brands

by denise lee yohn on July 26, 2011 · 0 Comments · in brand value, brand value creation

Last week David Ristau, the analyst who publishes daily stock recommendations in The Oxen Report, weighed in on the fast/casual dining industry with predictions for 10 fast/casual companies in the coming year. Chipotle, McDonald’s, and Domino’s were among the companies he analyzed based on growth, profitability, financial health, value, and management.

mike kelly on what’s cooking in restaurants

by denise lee yohn on February 16, 2011 · 1 Comments · in business, marketing, trends

The Founder and CEO of Brand Value Advisors, Mike Kelly, joins me to talk about what’s hot, what’s not, and why in the restaurant industry. Mike should know.  Brand Value Advisors is a marketing and branding advisory firm which private equity and VC investors call upon to provide brand strategy, brand valuation, and sales and [...]

the brand promise:reality gap

by denise lee yohn on March 22, 2010 · 4 Comments · in brand delivery, brand tools, business

Attention:  fast food marketers – you’re wasting half of your advertising! But I’m not talking about the waste that John Wanamaker was referring to in his famous quip about not knowing which half of his advertising was being wasted.  I’m talking about the average of 48% of people who say there’s a big difference between [...]

the opinion in imho

by denise lee yohn on August 2, 2009 · 6 Comments · in brand touchpoints, business, marketing

Apparently my “Outside Insights” column, How to Defeat McDonald’s**,  on QSR Magazine‘s home page has prompted concern among the folks at McDonald’s.  It was intended as a service piece for fast feeders looking for insights on how to establish competitive advantage — but the Golden Arches media relations team seems to view it as a [...]

if a brand has something to say, say it

by denise lee yohn on April 2, 2009 · 4 Comments · in brand communication, brand disappointments, brand equity

Why do brands that have a strong point of differentiation not position themselves on it??  Quizno’s serves a case in point.

i just robbed a bagel shop

by denise lee yohn on March 9, 2009 · 3 Comments · in brand equity, brand touchpoints, marketing, retail

I walked into a Bruegger’s Bagels shop, I handed the clerk a piece of paper that told him what I wanted, I watched as he filled the bag, and I walked out of there — all in less than 30 seconds.

why fast feeders need starbucks to succeed

by denise lee yohn on February 11, 2009 · 1 Comments · in brand perceptions, brand value, marketing, retail

The editor of QSR Magazine, the trade journal for quick service restaurant brands (fast feeders like McDonalds, Dunkin Donuts, Baskin Robbins, etc.), interviewed me to explain to QSRs “Why You Win If Starbucks Survives.”