Currently viewing the tag: "QSR Magazine"

from negative to positive

by denise lee yohn on May 1, 2013 · 0 Comments · in brand communication, brand perceptions, brand touchpoints, retail

brand as business bit:  Last week as I sat working in my favorite hole-in-the-wall coffee shop as closing time drew near, I overheard two servers reading their store’s recent Yelp reviews to each other.  (This, of course, is not a good practice for employees to engage in with customers in earshot, but since I’m such [...]

how to succeed in new markets

by denise lee yohn on March 27, 2013 · 0 Comments · in brand communication, brand extension, brand names, business, marketing, retail

brand as business bit:   To expand or not to expand, that is the question — the question most companies grapple with at some point. While entering a new market certainly opens up a new revenue stream and increases the impact and stature of your brand, it can also add complexity and variability that threaten your [...]

how to set your marketing budget

by denise lee yohn on January 4, 2013 · 0 Comments · in brand communication, business, marketing

It’s a new year and it’s time to set marketing budgets! Looking for guidelines to follow?  First, clarify your marketing objectives. Then you can weigh the importance of achieving those objectives relative to other budget items.  The general rule of thumb is marketing expenditures should be between 2-10% of sales.  However that’s a very broad [...]

october brand-as-business buffet

by denise lee yohn on October 31, 2012 · 0 Comments · in brand perceptions, business, digital health and fitness, innovation, leadership, marketing, retail

Whaddya miss this month?  Among my pieces that generated the most conversation and shares were: innovation or core? try both — My latest QSR Magazine column about how start-ups and established brands alike must balance their focus on their core brand, while also pushing the innovation envelope. brand romney — A post explaining what Presidential [...]

innovation or execution

by denise lee yohn on October 8, 2012 · 0 Comments · in innovation, leadership

brand as business bit:   Business is defined by tensions:  manage costs vs. maximize sales, acquire new customers vs. serve existing ones, grow organically vs. acquire — and pursue innovation vs. optimize core execution.   Of course, none of these are really either/or’s — they are both/and’s.  But achieving the right balance between innovation and core [...]

may brand as business buffet

by denise lee yohn on May 31, 2012 · 0 Comments · in Uncategorized

If you’re looking for hot topics and insights on brands, businesses, and the people who work on them, here’s a digest of my content from the past month: brand experience: McDonald’s Metro: Lipstick on a Pig – a post about how McDonald’s new Metro concept only looks better, when it needs to actually be better [...]

april brand as business buffet

by denise lee yohn on April 30, 2012 · 0 Comments · in brand as business buffet

BurgerKing, Volvo, Coke, LEGO, and ShoeDazzle were some of the brands in my recent conversations.  Peruse this recap of my content this month to see what you might have missed: Tweet

march brand as business buffet

by denise lee yohn on March 30, 2012 · 0 Comments · in brand as business buffet

Between spring break, March Madness, and primary season, there’s been a lot going on outside the brand world this month.  But there’s also been a flurry of new brand-building content going around.  Here’s a handy recap of what I contributed to the conversation: brand-building: Steve Jobs on Brand-Building – a slide show of what Walter Isaacson’s [...]

february brand as business buffet

by denise lee yohn on February 28, 2012 · 0 Comments · in brand as business buffet

A new definition of brand.  Inspiring employees.  My take on the Super Bowl ads and the new Taco Bell tagline.  Check out my writings on these and other topics in the following “brand as business buffet,” a round-up of content from me from this past month. retail and restaurants: How to Keep ‘Em  Coming Back [...]

thank you and come again

by denise lee yohn on February 2, 2012 · 0 Comments · in brand communication, brand touchpoints, marketing, retail

brand as business bit:  My latest Brand New Perspectives column in QSR Magazine answers a QSR operator’s question about keeping customers coming back. The piece outlines my thoughts on increasing purchase frequency — an objective of practically every marketer — I would be remiss if I didn’t mention the effectiveness of a heart-felt ‘thank you.’  [...]

january brand as business buffet

by denise lee yohn on January 31, 2012 · 0 Comments · in brand as business buffet

Hi folks!  Trying a new feature this year — a monthly round-up of my published content. It’s a mental buffet of ideas that may seem schizophrenic at times (I do work on fast food restaurants as well as fitness brands, after all!), but it’s all in the service of helping companies understand and apply the [...]

best bits of 2010

by denise lee yohn on December 21, 2010 · 0 Comments · in brand communication, brand delivery, brand perceptions, brand touchpoints, business, leadership, marketing, retail

Whew!  What a year it’s been. Over the past year, my brain has pumped out 1778 tweets, 81 brand as business bites blog posts, 17 videos, 11 published articles, 11 brand as business brief newsletters, 10 podcast interviews, 8 QSR Magazine columns, 8 Slideshare documents, 7 speaking engagements, 3 guest blog posts, and countless random [...]

best bits from dine america 2010

by denise lee yohn on September 16, 2010 · 1 Comments · in business, leadership

Earlier this week, I had the opportunity to speak at Dine America, the invitation-only conference for senior executives in foodservice, produced by QSR Magazine.  Insights from my session, The Price is Right (winning pricing strategies for QSRs) will be featured in an upcoming edition of my monthly column with the magazine. In the meantime, I [...]