Currently viewing the tag: "product development"

the business of managing tensions

by denise lee yohn on September 23, 2010 · 1 Comments · in brand communication, brand perceptions, business, innovation, leadership, marketing, retail

The fundamental tensions which companies must manage well was the primary topic of a panel I spoke on last week.  We discussed H2OAudio, a company which makes waterproof cases, waterproof headphones/headsets, and waterproof armbands for iPods and MP3 players.

what i learned from prahalad

by denise lee yohn on May 3, 2010 · 0 Comments · in business, innovation, leadership, marketing

Late last month the business world suffered a tremendous loss with the passing of C.K. Prahalad.  Harvard Business Review is not exaggerating when it calls Prahalad, one of the world’s “wisest and most influential management thinkers.”  I “discovered” Prahalad during my time at Sony, when my primary responsibilities transitioned from working on discrete projects and [...]

sound bites from ces

by denise lee yohn on January 11, 2010 · 2 Comments · in brand communication, brand perceptions, innovation, marketing, marketing to women

I just returned from a great trip to CES, the Consumer Electronics Show.  There was a lot of excitement around new, innovative products and it seemed like important deals and connections were being made – it was an energizing way to start off the new year! I particularly enjoyed participating in some breakout sessions in [...]

perception is at&t’s reality

by denise lee yohn on December 14, 2009 · 1 Comments · in brand communication, brand perceptions

Once again I find myself writing a post triggered by a New York Times article on the mobile category.  Last Monday it was about the different strategies brands are taking with their mobile application offerings.  Today this post introduces some thoughts based on the piece, “AT&T Takes the Blame, Even for the iPhone’s Faults.”

brand value creation — internal business process

by denise lee yohn on June 18, 2009 · 4 Comments · in brand delivery, brand value, brand value creation, business, marketing

The series on brand value creation continues today with a look at how brands create value for companies in their Internal Business Processes.   Although a brand’s ability to create value from the Financial and Customer perspectives is probably the most important, its impact on Internal Business Processes is the most fundamental.

marketing productivity metric

by denise lee yohn on December 22, 2008 · 1 Comments · in marketing

BusinessWeek’s analysis of “How HP Got Its Wow! Back” reports on a business metric the Company uses that gives me an idea about measuring marketing productivity.