Currently viewing the tag: "product design"

the business of managing tensions

by denise lee yohn on September 23, 2010 · 1 Comments · in brand communication, brand perceptions, business, innovation, leadership, marketing, retail

The fundamental tensions which companies must manage well was the primary topic of a panel I spoke on last week.  We discussed H2OAudio, a company which makes waterproof cases, waterproof headphones/headsets, and waterproof armbands for iPods and MP3 players.

herman miller, a business lab disguised as a furniture company

by denise lee yohn on July 1, 2010 · 0 Comments · in business, innovation, leadership

I was fascinated by the story told in a recent strategy+business piece about Herman Miller, Inc., the “office-furniture maker.”  That descriptor belongs in quotation marks because it seems the company is as adept at building breakthrough business practices as it is its cool Aeron chairs.  The article offers a peak into the great company behind [...]

sound bites from ces

by denise lee yohn on January 11, 2010 · 2 Comments · in brand communication, brand perceptions, innovation, marketing, marketing to women

I just returned from a great trip to CES, the Consumer Electronics Show.  There was a lot of excitement around new, innovative products and it seemed like important deals and connections were being made – it was an energizing way to start off the new year! I particularly enjoyed participating in some breakout sessions in [...]

an architect on brand value

by denise lee yohn on October 7, 2008 · 0 Comments · in brand value, marketing

Discover magazine has published an interview with William McDonough, the “King of Green Architecture.”  In it, McDonough explains