This is a continuation of the debrief from the Brand Managecamp conference. In my last post, I relayed insights about Innovation from the “elite conference on branding” that I attended in Las Vegas last week. Today I’m covering the 2 remaining themes that arose – both fall under the category of “stuff that matters”: Substance (meaning, mission, authenticity, integrity) and Results (ROI, accountability, behavior, reality).
Earlier this week I attended one of the best conferences I’ve ever been to – Brand Managecamp.
Billed as the “elite conference on branding,” and featuring some heavy hitting speakers like guru Guy Kawasaki and marketing professor/legend Phil Kotler, I had quite high expectations going into it – and they definitely were met. Len Herstein and his team did a fantastic job of assembling the perfect mix of speakers and topics to educate, inspire, and in some cases, provoke the assembly of high caliber attendees.