Currently viewing the tag: "personal branding"

2009 year in review

by denise lee yohn on December 28, 2009 · 1 Comments · in brand fun, trends

As 2009 draws to a close, I thought I’d take a quick look back at significant developments of the past year.  And what a year it’s been, hasn’t it?! Last January, I don’t think any of us could have predicted how bad things would get (the economic downtown, collapse of the automotive industry, Adam Lambert’s [...]

10 criteria for brand you

by denise lee yohn on March 5, 2009 · 3 Comments · in brand delivery, brand identity, brand perceptions, brand value, trends

A few weeks ago, in response to some inquiries by colleagues and friends, I wrote about personal branding. As a reminder, I suggested

brand you?

by denise lee yohn on February 6, 2009 · 5 Comments · in brand delivery, brand identity, brand perceptions, brand value, trends

Personal branding seems to have re-emerged as a hot topic.  The concept introduced by Tom Peters over 10 years ago is now back on everyone’s radar screens