denise lee yohn: brand as business bites™ /

In this week’s Brandweek is an article about the internal marketing Pepsi undertook prior to launching its latest campaign.  The piece reported that (more…)

I noticed an interesting juxtaposition of taglines the other day — actually it was during the Super Bowl, but don’t worry, this isn’t yet another piece about Super Bowl ads (I’ve already said my peace, as I hope everyone else has.) (more…)

You didn’t think I’d let the Super Bowl ads come and go without commentary, did you?!  Although I was trying to sit quietly by while others Monday-morning quarter-backed about the ads, (more…)

There’s been a lot of discussion about Pepsi’s new campaign – most of it negative — so I wanted to offer a different point of view. (more…)