Currently viewing the tag: "Pepsi"
In this week’s Brandweek is an article about the internal marketing Pepsi undertook prior to launching its latest campaign. The piece reported that
I noticed an interesting juxtaposition of taglines the other day — actually it was during the Super Bowl, but don’t worry, this isn’t yet another piece about Super Bowl ads (I’ve already said my peace, as I hope everyone else has.)
You didn’t think I’d let the Super Bowl ads come and go without commentary, did you?! Although I was trying to sit quietly by while others Monday-morning quarter-backed about the ads,
the joy of cola
by denise lee yohn
on January 27, 2009
· 1 Comments
· in brand communication, brand tools, marketing
There’s been a lot of discussion about Pepsi’s new campaign – most of it negative — so I wanted to offer a different point of view.
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