Currently viewing the tag: "Patagonia"

nine criteria of breakthrough brand experiences

by denise lee yohn on May 8, 2012 · 2 Comments · in brand delivery, brand perceptions, brand touchpoints, business, retail

What makes a store more than a store?  What makes a breakthrough brand experience at retail? These are questions that companies with brick and mortar assets wrestle with as they continue to lose share to online competitors or to those with mobile capabilities (smart phone-enabled mobile commerce as well as IRL roving mobile units and [...]

january brand as business buffet

by denise lee yohn on January 31, 2012 · 0 Comments · in brand as business buffet

Hi folks!  Trying a new feature this year — a monthly round-up of my published content. It’s a mental buffet of ideas that may seem schizophrenic at times (I do work on fast food restaurants as well as fitness brands, after all!), but it’s all in the service of helping companies understand and apply the [...]

brand experience brief: patagonia’s tin shed

by denise lee yohn on January 26, 2012 · 1 Comments · in business, retail

(Here’s the latest “brand experience brief” — insights from my audits of new and interesting retail and restaurant concepts.) Check out this video featuring photos and my notes on Tin Shed, Patagonia‘s new retail concept — and then check out my interview with head of retail marketing at Patagonia, Vickie Achee, which I posted a couple [...]

vickie achee on the grand retail experiment at patagonia

by denise lee yohn on January 24, 2012 · 0 Comments · in business, innovation, marketing, retail

Today’s interview takes a peek behind the curtain at an extraordinary company, Patagonia.  Patagonia is known worldwide as an outdoor clothing and gear brand, but I wanted to better understand the company’s retail strategy.  Who better to ask than the head of marketing for the North America Retail Division at Patagonia, Vickie Achee. A twenty-plus [...]

what your underwear says about you

by denise lee yohn on July 6, 2009 · 2 Comments · in brand communication, brand delivery, packaging

My Patagonia catalog arrived in the mail today and I was reminded once again of all the things the Patagonia brand does that don’t seem to make sense — but they do.  The catalog’s inside cover spread,

brand value creation — learning & growth

by denise lee yohn on June 23, 2009 · 0 Comments · in brand value, brand value creation, leadership

Today my series on brand value creation comes to a close with a look at companies’ Learning and Growth.  Previous posts have examined how brands create value for companies from the Customer, Financial (2 posts) ,  and Internal Business Process perspectives.