Currently viewing the tag: "packaging"
Trolling through recent news from Packaging Digest, I noticed the juxtaposition of two stories that make a great point.
When I worked as a consumer research analyst for Spiegel catalogs (my first job out of college!), we used to talk about the three critical points in a customer’s experience with our brand:
I’ve noticed something lately — name brand food packaged goods are changing their brand visual identities to what seems to me to be a more generic brand look.
Amazon has launched a new initiative I’m just thrilled about. The initiative, “Frustration-Free Packaging,”
Michael Phelps is going to appear on Kellogg’s Corn Flakes and Frosted Flakes cereal boxes. Apparently Phelps passed on posing on Wheaties boxes where he has appeared before,
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