Currently viewing the tag: "operationalize"
I guess you could say I’ve taken up somewhat of a crusade against thinking or talking about brands as only symbols and words. The latest offender is Patt Cottingham, a self-described “
express vs. operationalize
by denise lee yohn
on September 18, 2008
· 2 Comments
· in brand communication, brand delivery, brand value, marketing
Next week I’m speaking at the Digital Symposium at the Westin New York on “Using Internet Technologies to Operationalize Your Brand.” The basis of my talk
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