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Last week I started a series about my favorite brand resources. Last Friday’s post reviewed 5 of my favorite brand books; today it’s brand blogs.
if a brand has something to say, say it
by denise lee yohn
on April 2, 2009
· 4 Comments
· in brand communication, brand disappointments, brand equity
Why do brands that have a strong point of differentiation not position themselves on it?? Quizno’s serves a case in point.
have you heard about this cool site, Brand Tags? It creates tag clouds based on associations people have of brands — click on “whatever they say a brand is” to see all of the clouds currently available
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