in csr, nike just does it
Nike recently released their “Corporate Responsibility Report FY07-09” and I was so impressed by it, I just had to share my thoughts about it.
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a case against user-generated ad contests
Last week Ad Age announced that Anheuser-Busch InBev is holding an online contest in China in which consumers can pitch ideas for a Budweiser TV spot which will run during next year’s Chinese New Year. The only brief to the aspiring ad-makers: the commercial must include ants (a recurring theme for the brand’s Chinese New Year ads.) I’m liking this idea as much as I did when these so-called “user-“generated content first emerged as an advertising approach a few years ago – which is to say, not much. (more…)
innovative brand engagement
Two of my favorite brands recently introduced innovations that brought me such delight, I was prompted to think about what was so remarkable about them. What was it about them that not only delivered a great experience, but also grew my esteem of their respective brands?? (more…)
brand inspiration
This post was inspired by a recent tweet from Gabriel Rossi, a “branding strategist” (as he calls himself) based in Sao Paulo — I’ve had the pleasure of meeting Gabriel through my blog and Twitter (more…)
birthdays and brands
My birthday was last week (I turned 21 again! 
) Included in the birthday greetings I received were messages from four brands. Of all the brands (more…)
an architect on brand value
Discover magazine 
has published an interview with William McDonough, the “King of Green Architecture.” In it, McDonough explains (more…)