Currently viewing the tag: "Nike"

don’t tell me i am beautiful

by denise lee yohn on April 24, 2013 · 0 Comments · in brand communication, marketing

For a campaign that was intended to inspire people, Dove’s Beauty Sketches has received quite a bit of criticism. Among the complaints lodged have been: Tweet

brand experience brief: nike vs new balance

by denise lee yohn on April 1, 2013 · 0 Comments · in brand delivery, brand perceptions, brand touchpoints, innovation, retail

(Here’s a slightly different brand experience brief.  Instead of providing a video audit and analysis of a unique retail or restaurant brand experience, I contrast two direct competitors.) The New Balance and Nike stores across the street from each other in New York City’s Flatiron district delivered unique brand experiences in their own way.  Check [...]

seven digital health & fitness technologies to keep your eye on

by denise lee yohn on January 7, 2013 · 0 Comments · in digital health and fitness, innovation

Digital health and fitness are going to take center stage at the Consumer Electronics Show this week and in 2013 overall.  In my latest article, I spotlight some of the trends fueling the innovations in digital health and fitness.  On my list are: remote patient monitoring crowdsourced care self-monitoring multi-sport tracking social influence easy eating smart cars [...]

brands we watched in 2012

by denise lee yohn on December 10, 2012 · 0 Comments · in brand communication, brand delivery, brand disappointments, brand perceptions, business, digital health and fitness, innovation, leadership, marketing, retail

2012 did not disappoint in terms of exciting brand developments.  (I wrote about the seven fast food chains making headlines in my latest QSR Magazine column.  Check out my recap of the news at Burger King and Pie Five among others.)  Among the brands in a range of categories making bold moves in 2012 were [...]

ten commandments of digital health

by denise lee yohn on July 2, 2012 · 2 Comments · in brand perceptions, brand touchpoints, digital health and fitness, innovation

When a healthcare venture capitalist and a leading digital health company exec get together to put “Digital Health in the Hot Seat,” you’re sure to get an earful.  In a session at last week’s Digital Health Summer Summit, Lisa Suennen, Managing Member of Psilos Group, and Don Jones, Vice President of Wireless Health, Global Strategy [...]

the business of managing tensions

by denise lee yohn on September 23, 2010 · 1 Comments · in brand communication, brand perceptions, business, innovation, leadership, marketing, retail

The fundamental tensions which companies must manage well was the primary topic of a panel I spoke on last week.  We discussed H2OAudio, a company which makes waterproof cases, waterproof headphones/headsets, and waterproof armbands for iPods and MP3 players. Tweet

six months of stuff for your brain to chew on

by denise lee yohn on July 8, 2010 · 0 Comments · in brand communication, brand delivery, brand perceptions, business, marketing, retail, trends

Now that summer is officially here, I wanted to take a look back at the past 6 months and see what kinds of conversations had been sparked by brand as business bites. The following are the top posts from each month in terms of number of re-tweets, comments, or emails they generated – I’ve also [...]

in csr, nike just does it

by denise lee yohn on February 25, 2010 · 3 Comments · in brand communication, business, innovation, leadership

Nike recently released their “Corporate Responsibility Report FY07-09” and I was so impressed by it, I just had to share my thoughts about it. Tweet

a case against user-generated ad contests

by denise lee yohn on September 10, 2009 · 3 Comments · in brand communication

Last week Ad Age announced that Anheuser-Busch InBev is holding an online contest in China in which consumers can pitch ideas for a Budweiser TV spot which will run during next year’s Chinese New Year.  The only brief to the aspiring ad-makers:  the commercial must include ants (a recurring theme for the brand’s Chinese New [...]

5 favorites on friday — favorite brand articles

by denise lee yohn on August 21, 2009 · 1 Comments · in 5 favorites on friday, brand fun, brand value, business

Continuing in the series on my favorite brand resources (see fave brand books and blogs)…Today it’s 5 of my favorite brand articles. Tweet

vote for the best blogpost

by denise lee yohn on August 18, 2009 · 6 Comments · in brand fun

Help me celebrate the 1-year anniversary of my blog by voting on your favorite blogpost!  As a thank you, your vote will qualify you to win a $50 gift card from Nike.com. Tweet

innovative brand engagement

by denise lee yohn on July 23, 2009 · 0 Comments · in brand delivery, brand value, packaging

Two of my favorite brands recently introduced innovations that brought me such delight, I was prompted to think about what was so remarkable about them. What was it about them that not only delivered a great experience, but also grew my esteem of their respective brands?? Tweet

brand inspiration

by denise lee yohn on April 23, 2009 · 12 Comments · in brand communication, brand perceptions, brand value, marketing

This post was inspired by a recent tweet from Gabriel Rossi, a “branding strategist” (as he calls himself) based in Sao Paulo — I’ve had the pleasure of meeting Gabriel through my blog and Twitter Tweet

birthdays and brands

by denise lee yohn on April 6, 2009 · 1 Comments · in brand communication, brand touchpoints, marketing

My birthday was last week (I turned 21 again!  )  Included in the birthday greetings I received were messages from four brands.  Of all the brands Tweet

would “just do it” still cut it?

by denise lee yohn on February 13, 2009 · 1 Comments · in brand communication, trends

I noticed an interesting juxtaposition of taglines the other day — actually it was during the Super Bowl, but don’t worry, this isn’t yet another piece about Super Bowl ads (I’ve already said my peace, as I hope everyone else has.) Tweet