Currently viewing the tag: "Nike"

the business of managing tensions

by denise lee yohn on September 23, 2010 · 1 Comments · in brand communication, brand perceptions, business, innovation, leadership, marketing, retail

The fundamental tensions which companies must manage well was the primary topic of a panel I spoke on last week.  We discussed H2OAudio, a company which makes waterproof cases, waterproof headphones/headsets, and waterproof armbands for iPods and MP3 players.

six months of stuff for your brain to chew on

by denise lee yohn on July 8, 2010 · 0 Comments · in brand communication, brand delivery, brand perceptions, business, marketing, retail, trends

Now that summer is officially here, I wanted to take a look back at the past 6 months and see what kinds of conversations had been sparked by brand as business bites. The following are the top posts from each month in terms of number of re-tweets, comments, or emails they generated – I’ve also [...]

in csr, nike just does it

by denise lee yohn on February 25, 2010 · 3 Comments · in brand communication, business, innovation, leadership

Nike recently released their “Corporate Responsibility Report FY07-09” and I was so impressed by it, I just had to share my thoughts about it.

a case against user-generated ad contests

by denise lee yohn on September 10, 2009 · 3 Comments · in brand communication

Last week Ad Age announced that Anheuser-Busch InBev is holding an online contest in China in which consumers can pitch ideas for a Budweiser TV spot which will run during next year’s Chinese New Year.  The only brief to the aspiring ad-makers:  the commercial must include ants (a recurring theme for the brand’s Chinese New [...]

5 favorites on friday — favorite brand articles

by denise lee yohn on August 21, 2009 · 1 Comments · in 5 favorites on friday, brand fun, brand value, business

Continuing in the series on my favorite brand resources (see fave brand books and blogs)…Today it’s 5 of my favorite brand articles.

vote for the best blogpost

by denise lee yohn on August 18, 2009 · 6 Comments · in brand fun

Help me celebrate the 1-year anniversary of my blog by voting on your favorite blogpost!  As a thank you, your vote will qualify you to win a $50 gift card from Nike.com.

innovative brand engagement

by denise lee yohn on July 23, 2009 · 0 Comments · in brand delivery, brand value, packaging

Two of my favorite brands recently introduced innovations that brought me such delight, I was prompted to think about what was so remarkable about them. What was it about them that not only delivered a great experience, but also grew my esteem of their respective brands??

brand inspiration

by denise lee yohn on April 23, 2009 · 12 Comments · in brand communication, brand perceptions, brand value, marketing

This post was inspired by a recent tweet from Gabriel Rossi, a “branding strategist” (as he calls himself) based in Sao Paulo — I’ve had the pleasure of meeting Gabriel through my blog and Twitter

birthdays and brands

by denise lee yohn on April 6, 2009 · 1 Comments · in brand communication, brand touchpoints, marketing

My birthday was last week (I turned 21 again!  )  Included in the birthday greetings I received were messages from four brands.  Of all the brands

would “just do it” still cut it?

by denise lee yohn on February 13, 2009 · 1 Comments · in brand communication, trends

I noticed an interesting juxtaposition of taglines the other day — actually it was during the Super Bowl, but don’t worry, this isn’t yet another piece about Super Bowl ads (I’ve already said my peace, as I hope everyone else has.)

an architect on brand value

by denise lee yohn on October 7, 2008 · 0 Comments · in brand value, marketing

Discover magazine has published an interview with William McDonough, the “King of Green Architecture.”  In it, McDonough explains