denise lee yohn: brand as business bites™ /

Now that summer is officially here, I wanted to take a look back at the past 6 months and see what kinds of conversations had been sparked by brand as business bites. The following are the top posts from each month in terms of number of re-tweets, comments, or emails they generated – I’ve also included some of the commentary.  I’d definitely like to hear more, so please take a look and then add your voice to the conversation by clicking on the “comments” link below. (more…)

Nike recently released their “Corporate Responsibility Report FY07-09” and I was so impressed by it, I just had to share my thoughts about it. (more…)

Last week Ad Age announced that Anheuser-Busch InBev is holding an online contest in China in which consumers can pitch ideas for a Budweiser TV spot which will run during next year’s Chinese New Year.  The only brief to the aspiring ad-makers:  the commercial must include ants (a recurring theme for the brand’s Chinese New Year ads.)  I’m liking this idea as much as I did when these so-called “user-“generated content first emerged as an advertising approach a few years ago – which is to say, not much. (more…)

Continuing in the series on my favorite brand resources (see fave brand books and blogs)…Today it’s 5 of my favorite brand articles. (more…)

Help me celebrate the 1-year anniversary of my blog by voting on your favorite blogpost!  As a thank you, your vote will qualify you to win a $50 gift card from Nike.com.

(more…)

Two of my favorite brands recently introduced innovations that brought me such delight, I was prompted to think about what was so remarkable about them. What was it about them that not only delivered a great experience, but also grew my esteem of their respective brands?? (more…)

This post was inspired by a recent tweet from Gabriel Rossi, a “branding strategist” (as he calls himself) based in Sao Paulo — I’ve had the pleasure of meeting Gabriel through my blog and Twitter (more…)

My birthday was last week (I turned 21 again!  )  Included in the birthday greetings I received were messages from four brands.  Of all the brands (more…)

I noticed an interesting juxtaposition of taglines the other day — actually it was during the Super Bowl, but don’t worry, this isn’t yet another piece about Super Bowl ads (I’ve already said my peace, as I hope everyone else has.) (more…)

Discover magazine has published an interview with William McDonough, the “King of Green Architecture.”  In it, McDonough explains (more…)