six months of stuff for your brain to chew on

Now that summer is officially here, I wanted to take a look back at the past 6 months and see what kinds of conversations had been sparked by brand as business bites. bites logoThe following are the top posts from each month in terms of number of re-tweets, comments, or emails they generated – I’ve also included some of the commentary.  I’d definitely like to hear more, so please take a look and then add your voice to the conversation by clicking on the “comments” link below. (more…)

Posted on July 8th, 2010 by denise lee yohn and filed under brand communication, brand delivery, brand perceptions, business, marketing, retail, trends | 0 Comments | Comments RSS

in csr, nike just does it

Nike recently released their “Corporate Responsibility Report FY07-09” and I was so impressed by it, I just had to share my thoughts about it.nike_logo (more…)

Posted on February 25th, 2010 by denise lee yohn and filed under brand communication, business, innovation, leadership | 3 Comments | Comments RSS

a case against user-generated ad contests

Last week Ad Age announced that Anheuser-Busch InBev is holding an online contest in China in which consumers can pitch ideas for a Budweiser TV spot which will run during next year’s Chinese New Year.  The only brief to the aspiring ad-makers:  the commercial must include ants (a recurring theme for the brand’s Chinese New Year ads.)  I’m liking this idea as much as I did when these so-called “user-“generated content first emerged as an advertising approach a few years ago – which is to say, not much. (more…)

Posted on September 10th, 2009 by denise lee yohn and filed under brand communication | 3 Comments | Comments RSS

5 favorites on friday — favorite brand articles

Continuing in the series on my favorite brand resources (see fave brand books and blogs)…Today it’s 5 of my favorite brand articles. (more…)

Posted on August 21st, 2009 by denise lee yohn and filed under 5 favorites on friday, brand fun, brand value, business | 1 Comment | Comments RSS

vote for the best blogpost

Help me celebrate the 1-year anniversary of my blog by voting on your favorite blogpost!  As a thank you, your vote will qualify you to win a $50 gift card from Nike.com.bites logo

(more…)

Posted on August 18th, 2009 by denise lee yohn and filed under brand fun | 6 Comments | Comments RSS

innovative brand engagement

Two of my favorite brands recently introduced innovations that brought me such delight, I was prompted to think about what was so remarkable about them. What was it about them that not only delivered a great experience, but also grew my esteem of their respective brands?? (more…)

Posted on July 23rd, 2009 by denise lee yohn and filed under brand delivery, brand value, packaging | 0 Comments | Comments RSS

brand inspiration

This post was inspired by a recent tweet from Gabriel Rossi, a “branding strategist” (as he calls himself) based in Sao Paulo — I’ve had the pleasure of meeting Gabriel through my blog and Twitter (more…)

Posted on April 23rd, 2009 by denise lee yohn and filed under brand communication, brand perceptions, brand value, marketing | 12 Comments | Comments RSS

birthdays and brands

My birthday was last week (I turned 21 again!  ;) )  Included in the birthday greetings I received were messages from four brands.  Of all the brands (more…)

Posted on April 6th, 2009 by denise lee yohn and filed under brand communication, brand touchpoints, marketing | 1 Comment | Comments RSS

would “just do it” still cut it?

I noticed an interesting juxtaposition of taglines the other day — actually it was during the Super Bowl, but don’t worry, this isn’t yet another piece about Super Bowl ads (I’ve already said my peace, as I hope everyone else has.) (more…)

Posted on February 13th, 2009 by denise lee yohn and filed under brand communication, trends | 1 Comment | Comments RSS

an architect on brand value

Discover magazine has published an interview with William McDonough, the “King of Green Architecture.”  In it, McDonough explains (more…)

Posted on October 7th, 2008 by denise lee yohn and filed under brand value, marketing | 0 Comments | Comments RSS