Currently viewing the tag: "new products"

what not to do

by denise lee yohn on January 21, 2010 · 3 Comments · in brand communication, brand perceptions, marketing, marketing to women

You know that feeling you get when watching that show, What Not to Wear?  Cringing and squirming, you watch as delusional people show off some of the most hideous outfits –  they think they actually look good when it is so clear they don’t.  That they would be so self-unaware is unbelievable. Well, that’s how [...]

crossing the protein chasm

by denise lee yohn on August 24, 2009 · 2 Comments · in business, marketing

One of the things I love to do when traveling on business is checking out new restaurant concepts.  On a recent visit to Chicago, I visited Protein Bar and I haven’t stopped thinking about the brand since.

bankruptcy is a brand event

by denise lee yohn on August 4, 2009 · 0 Comments · in brand communication, brand perceptions, business

CNN Money recently featured a list of 14 “brand name companies” that are going bankrupt.  Among them were Crunch (the chain of fitness clubs), Tribune Co. (owners of the LA Times and the Chicago Tribune), and Hartmarx (the maker of mens’ suits). 

free to be free

by denise lee yohn on July 9, 2009 · 3 Comments · in brand value, marketing, retail

Chris Anderson’s new book, Free:  The Future of a Radical Price, is on the top of my to-read list.  Based on BusinessWeek’s review, it sounds like a provocative read about the how economy and technology have evolved the concept of Free.

don’t stop retailin’, blockbuster

by denise lee yohn on March 11, 2009 · 0 Comments · in brand delivery, brand touchpoints, marketing, retail

Jonathan Salem Baskin recently posted an “open memo to Blockbuster’s agency” (DDB Entertainment) congratulating them on their recent win of the account — and warning them that their client’s CEO plan to “transform the Blockbuster brand into an entertainment provider” is doomed. 

stats from the summit

by denise lee yohn on December 10, 2008 · 1 Comments · in marketing

I’m posting live from the CMO Council Summit in Monterey, CA — it’s a membership-only gathering of approx. 100 CMOs from a range of industries (everything from Ciao Bella gelato to SAP) and the theme of the conference is “Routes to Revenue.”