Currently viewing the tag: "Microsoft"

mirror universe

by denise lee yohn on July 20, 2010 · 4 Comments · in brand communication, brand delivery, brand disappointments, brand touchpoints, marketing, retail

Those of you who are Star Trek fans would have felt right at home with me the other day.   I went to check out the new Microsoft store which just opened at Fashion Valley mall here in San Diego because I wanted to do a compare/contrast to the Apple store in the same mall.   My [...]

i’m a vivienne tam

by denise lee yohn on December 21, 2009 · 0 Comments · in brand perceptions, innovation, marketing

I’m fascinated by the recent flurry of activity of designer PCs.  Having worked at Sony during the early years of VAIO (perhaps the first fashionable PC line, launched with its distinctive violet color and sleek features and all), it’s pretty amazing to me to see how the category has developed.

microsoft’s ad misses the mark again

by denise lee yohn on March 29, 2009 · 12 Comments · in brand communication

Once again Microsoft’s ad strategy is off-base.  Their newest ad criticizes Apple for being expensive by “documenting” one woman’s quest to find a laptop that

trends we watched in 2008

by denise lee yohn on December 29, 2008 · 0 Comments · in brand communication, brand delivery, brand fun, marketing, trends

Before we quickly toss aside 2008 with the carelessness due a former lover, I thought it might be enlightening to look back on the predictions that were made at this time last year —

pure joy

by denise lee yohn on November 20, 2008 · 2 Comments · in brand fun

Because I’m such a brand freak, you might be surprised to learn that I don’t own an iPhone — in fact, the only Apple product I own is

seinfeld isn’t going to rescue vista

by denise lee yohn on August 22, 2008 · 5 Comments · in brand communication, brand delivery

According to the Wall Street Journal, Jerry Seinfeld has signed on as pitchman for Microsoft’s Vista.  The $10MM deal is reportedly part of a $300MM campaign from Microsoft to counteract the damage

big brands’ blogs

by denise lee yohn on July 20, 2008 · 1 Comments · in best brands lists, brand communication

In preparing to launch my blog, I researched a lot of existing ones to get a sense of what works and what doesn’t.  As a brand person, I was particularly interested in whether or not brands themselves had blogs.  I looked at a sampling