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the luxury brand dilemma
by denise lee yohn
on July 30, 2009
· 2 Comments
· in brand communication, brand perceptions, business, marketing, retail
Within a month of each other, two articles appeared in BusinessWeek about luxury brands. The articles, about Coach and Tiffany & Co. respectively, describe how the brands are dealing with the decrease in demand due to the recession. Each has devised a strategy for lowering its prices without tarnishing its brand.
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