Currently viewing the tag: "measurement"
misleading metrics
by denise lee yohn
on February 2, 2010
· 1 Comments
· in brand value creation, business, marketing, retail
Ever since the phrase “you manage what you measure” made its way into the dialogue of corporate America, metrics have played an increasingly important role in the management of businesses. No one can argue the value of timely, detailed, and accurate measures of performance as assessments of effectiveness and guides for decision-making. Yet, which metrics [...]
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