Currently viewing the tag: "Mary Kay Inc."
sheryl adkins green on global brand-building
by denise lee yohn
on August 24, 2010
· 0 Comments
· in brand perceptions, brand touchpoints, business, leadership, marketing, marketing to women
Sheryl Adkins Green, Global Vice President of Brand Development for the iconic cosmetics brand Mary Kay Inc., is my guest for today’s interview. She has some important insights to share about how to build a brand across many different countries and cultures. She speaks not only about understanding the differences and commonalities among women around [...]
more from denise
tweets
Archives
Categories
- 5 favorites on friday
- administrative
- best brands lists
- brand as business buffet
- brand communication
- brand delivery
- brand disappointments
- brand equity
- brand extension
- brand fun
- brand identity
- brand names
- brand perceptions
- brand portfolio
- brand tools
- brand touchpoints
- brand value
- brand value creation
- brands we would miss
- business
- innovation
- leadership
- marketing
- marketing to women
- packaging
- podcast only
- retail
- sales
- trends
- Uncategorized
Tags
advertising Advertising Age America's Next Great Restaurant Apple Bobby Flay brand brand as business brand building brand communication brand communications brand equity Brand experience brief brand perceptions brand touchpoints brand value BusinessWeek CES Chipotle culture Curtis Stone customer experience denise lee yohn differentiation fast casual restaurants Harvard Business Review innovation iPhone Jonathan Salem Baskin leadership Lorena Garcia marketing NBC New York Times Nike operationalize QSR QSR Magazine restaurant branding retail social media Sony Starbucks Steve Ells storytelling values
