Currently viewing the tag: "marketing to women"
Today we get to hear from Marti Barletta, the foremost authority on marketing to women. Marti is the author of the groundbreaking books, Marketing to Women: How to Increase Your Share of the World’s Largest Market, and more recently, PrimeTime Women™: How to Win the Hearts, Minds, and Business of Boomer Big Spenders. By now [...]
what not to do
by denise lee yohn
on January 21, 2010
· 3 Comments
· in brand communication, brand perceptions, marketing, marketing to women
You know that feeling you get when watching that show, What Not to Wear? Cringing and squirming, you watch as delusional people show off some of the most hideous outfits – they think they actually look good when it is so clear they don’t. That they would be so self-unaware is unbelievable. Well, that’s how [...]
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