Currently viewing the tag: "lululemon athletica"

march brand as business buffet

by denise lee yohn on March 30, 2012 · 0 Comments · in brand as business buffet

Between spring break, March Madness, and primary season, there’s been a lot going on outside the brand world this month.  But there’s also been a flurry of new brand-building content going around.  Here’s a handy recap of what I contributed to the conversation: brand-building: Steve Jobs on Brand-Building – a slide show of what Walter Isaacson’s [...]

radical differentiation at lululemon

by denise lee yohn on March 28, 2012 · 0 Comments · in brand delivery, brand perceptions, business, marketing, marketing to women, retail

Last week, the Wall Street Journal featured a piece about Lululemon Athletica’s “secret sauce.”   Although many stories have been written about the retailer of yoga-inspired athletic apparel, this one succinctly relayed the elements that distinguish Lululemon from other brands.

consensus on retail

by denise lee yohn on June 17, 2010 · 0 Comments · in brand value, business, retail, sales

Consensus Advisors just released their 2009-2010 Retailer Health Ratings (RHRs) report.  The RHRs measure and compare retailers over a five-year period on: healthy growth asset utilization pricing power balance sheet strength The report and webinar were really interesting and so I thought I’d share some of the insights and my reactions.

corporate reports are brand touchpoints

by denise lee yohn on September 28, 2009 · 1 Comments · in brand communication, brand touchpoints

I’ve been doing research on some companies and have spent quite a bit of time looking at companies’ corporate reports – e.g., annual reports, official statements, corporate presentations, etc.  I’m amazed at how many companies completely overlook these reports as touchpoints through which people experience their brands.  Often the reports are dry and pedantic or [...]