Currently viewing the tag: "loyalty"

nothing more than feelings

by denise lee yohn on October 15, 2012 · 0 Comments · in brand communication, digital health and fitness, marketing

“Emotion is the bridge to take to cross the chasm from the early market to the mainstream market.” That was one of the points from my address at a Women in Technology International luncheon last week.  The topic of my talk was “Crossing the Digital Health & Fitness Chasm.” I outlined practices that enable technology [...]

why customers “quit” brands

by denise lee yohn on May 29, 2012 · 0 Comments · in brand perceptions, business, retail

brand as business bit:  There’s a saying in business that “employees quit managers” – meaning, usually an employee decides to leave a company because of his/her manager.  In other words, a person’s manager has a lot more impact on his/her job satisfaction than does the company. I believe the same could be said about customers [...]

february brand as business buffet

by denise lee yohn on February 28, 2012 · 0 Comments · in brand as business buffet

A new definition of brand.  Inspiring employees.  My take on the Super Bowl ads and the new Taco Bell tagline.  Check out my writings on these and other topics in the following “brand as business buffet,” a round-up of content from me from this past month. retail and restaurants: How to Keep ‘Em  Coming Back [...]

thank you and come again

by denise lee yohn on February 2, 2012 · 0 Comments · in brand communication, brand touchpoints, marketing, retail

brand as business bit:  My latest Brand New Perspectives column in QSR Magazine answers a QSR operator’s question about keeping customers coming back. The piece outlines my thoughts on increasing purchase frequency — an objective of practically every marketer — I would be remiss if I didn’t mention the effectiveness of a heart-felt ‘thank you.’  [...]

timeless truths about brand loyalty

by denise lee yohn on September 27, 2011 · 3 Comments · in brand equity, brand perceptions, brand value, marketing, retail

Yogi Berra once lamented that, “The future ain’t what it used to be.”   Today companies have a related complaint:  “Brand loyalty ain’t what it used to be.” No longer can brands expect long-term loyalty, even from its most faithful customers.  As economic pressures mount, competitive landscapes shift, and life simply happens, it may seem pointless [...]

say cheese

by denise lee yohn on June 21, 2011 · 0 Comments · in brand communication, brand perceptions, innovation, marketing

What do cameras and sandwiches have in common? A lot, Jonathan Kaplan hopes. The creator of Flip Video, the super-simple camcorder device that provided a lot of the initial fuel behind YouTube’s early growth, has gotten a lot of press lately about his latest aspiration: The Melt, a nationwide chain of restaurants offering gourmet variations [...]

best bits of 2010

by denise lee yohn on December 21, 2010 · 0 Comments · in brand communication, brand delivery, brand perceptions, brand touchpoints, business, leadership, marketing, retail

Whew!  What a year it’s been. Over the past year, my brain has pumped out 1778 tweets, 81 brand as business bites blog posts, 17 videos, 11 published articles, 11 brand as business brief newsletters, 10 podcast interviews, 8 QSR Magazine columns, 8 Slideshare documents, 7 speaking engagements, 3 guest blog posts, and countless random [...]

starbucks went changin’ — best blogpost revisited

by denise lee yohn on September 1, 2009 · 1 Comments · in brand equity, brand fun, marketing, retail

Congratulations to Jon Galloway, the winner of the “vote for the best blogpost” celebration I held to mark the 1-year anniversary of my blog! Jon voted for “don’t go changin’ to try to please them,” a post I had written about why brands shouldn’t go chasing after customers.  Jon explains his choice: This really resonated [...]

don’t go changin’ to try to please them

by denise lee yohn on April 9, 2009 · 4 Comments · in brand equity, marketing, retail

One of Harvard Business Review‘s pieces on marketing in these tough economic times left me feeling ambivalent.  In “Five Rules for Retailing in a Recession,” the authors outline how retailers can discover that “a larger universe of growth and productivity opportunities is open to them than they might believe.” Tweet