Currently viewing the tag: "loyalty programs"

john costello on behind the scenes at dunkin’ donuts

by denise lee yohn on April 20, 2011 · 1 Comments · in brand equity, brand perceptions, business, leadership, marketing

John Costello gives a behind-the-scenes look at Dunkin’ Donuts in today’s podcast interview. In his post as Chief Global Customer and Marketing Officer for Dunkin’ Brands, the parent company to Dunkin Donuts and Baskin Robbins, John oversees strategic worldwide marketing efforts and brand identity for the company which posted some excellent 2010 results last month. An [...]

where brain science and marketing meet

by denise lee yohn on September 2, 2010 · 0 Comments · in brand communication, brand perceptions, brand touchpoints, marketing

Today I have the honor of being a guest blogger on the brainy blog, Neuromarketing.  My post, Maslow, Emotion, and a Hierarchy of Service, proposes a Maslow-inspired hierarchy on the topic of meeting consumer needs and motivations with customer service. Please check it out and let me know what you think. I thought I’d take [...]