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history of marketing, part one

by denise lee yohn on March 1, 2011 · 1 Comments · in brand equity, marketing, trends

A couple of weeks ago I wrote a blog post, Future of Marketing, which recapped the themes, tools, and tactics that 60 marketing experts expect will shape the future.  Given the interest the piece raised, I thought it might be equally interesting to review the history of marketing.  After all there’s a reason why philosopher and [...]

stuff that matters

by denise lee yohn on October 12, 2009 · 3 Comments · in brand equity, brand value, business, marketing, trends

This is a continuation of the debrief from the Brand Managecamp conference.  In my last post, I relayed insights about Innovation from the “elite conference on branding” that I attended in Las Vegas last week.   Today I’m covering the 2 remaining themes that arose – both fall under the category of “stuff that matters”:  Substance [...]