starbucks went changin’ — best blogpost revisited

Congratulations to Jon Galloway, the winner winnerof the “vote for the best blogpost” celebration I held to mark the 1-year anniversary of my blog!

Jon voted for “don’t go changin’ to try to please them,” a post I had written about why brands shouldn’t go chasing after customers.  Jon explains his choice:

This really resonated with me since I’ve seen this mistake made so many times from a product development point of view:  (more…)

Posted on September 1st, 2009 by denise lee yohn and filed under brand equity, brand fun, marketing, retail | 1 Comment | Comments RSS