Currently viewing the tag: "John Moore"

5 favorites on friday — favorite brand blogs

by denise lee yohn on August 14, 2009 · 2 Comments · in 5 favorites on friday, brand fun

Last week I started a series about my favorite brand resources.  Last Friday’s post reviewed 5 of my favorite brand books; today it’s brand blogs.

5 brands we would miss: a series

by denise lee yohn on May 3, 2009 · 3 Comments · in brand fun, brands we would miss

24/7 Wall recently ran an article outlining “Twelve Major Brands That Will Disappear.”  They examined 100 “large brands facing troubled futures” and compiled a list of 12 brands that they believe will not survive until the end of 2010.  While the piece outlined the reasons for the brands’ pending demise, I was more interested in [...]

wasted potential: dairy queen

by denise lee yohn on February 2, 2009 · 2 Comments · in brand delivery, brand disappointments, brand perceptions, retail

Here’s another post on brand disappointments — this is a series in which I’ve asked brand experts to discuss brands that could have been really good, but have failed to live up to their potential.

wasted potential: facebook

by denise lee yohn on January 26, 2009 · 5 Comments · in brand delivery, brand disappointments, marketing

This is one in a series of posts about brands have failed to live up to their potential — from Jonathan Salem Baskin, author of Branding Only Works on Cattle, the “dim bulb” blog, and Ad Age/CMO Strategy column. 

wasted potential — a series on brand disappointments

by denise lee yohn on January 19, 2009 · 4 Comments · in brand delivery, brand disappointments, brand fun, brand perceptions

What do Lindsay Lohan, the universal remote, and the Bush administration have in common? They are all examples of things that could have been great but have ended up not living up to their potential.

fan of joe’s

by denise lee yohn on November 14, 2008 · 0 Comments · in brand delivery, brand touchpoints, marketing, retail

Last week, Whole Foods announced its dismal 4th quarter results — net income for the quarter fell 96% to $1.5M and comparable store sales (the key metric for retail business health)

ideals for leveraging social media

by denise lee yohn on September 26, 2008 · 0 Comments · in marketing

Yesterday while attending Richmond Event’s Digital Symposium for a speaking engagement (see express vs. operationalize), I had the opportunity to