5 favorites on friday — favorite brand books

In light of it being summer and time for some fun, I’m devoting each Friday in August to a post about my favorite brand resources.  Over the next few weeks, I’ll include recommendations for favorite articles, blogs, and podcasts on my favorite topic, brand — today, it’s 5 of my favorite brand books.

favorite brand books (more…)

Posted on August 7th, 2009 by denise lee yohn and filed under 5 favorites on friday, brand fun | 5 Comments | Comments RSS

brand value creation — learning & growth

Today my series on brand value creation comes to a close with a look at companies’ Learning and Growthaa041865_20-reducedPrevious posts have examined how brands create value for companies from the Customer, Financial (2 posts) ,  and Internal Business Process perspectives. (more…)

Posted on June 23rd, 2009 by denise lee yohn and filed under brand value, brand value creation, leadership | 0 Comments | Comments RSS