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consumers as creatives
by denise lee yohn
on May 24, 2010
· 1 Comments
· in brand communication, brand touchpoints, marketing
Rich Thomaselli from Advertising Age called me recently for some comments for an article he was writing, “If Consumer Is Your Agency, It’s Time for a Review.” The piece turned out to be a great analysis of how the use of John Q. Public to develop ads has “jumped the shark” (as Rich refers to [...]
ben mcconnell on employees as brand evangelists
by denise lee yohn
on March 1, 2010
· 1 Comments
· in brand perceptions, brand touchpoints, business
Ben McConnell, one of the most influential online marketers, spoke with me about employees as brand evangelists and other developments in today’s participatory culture.
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