Currently viewing the tag: "innovation"
I was fascinated by the story told in a recent strategy+business piece about Herman Miller, Inc., the “office-furniture maker.” That descriptor belongs in quotation marks because it seems the company is as adept at building breakthrough business practices as it is its cool Aeron chairs. The article offers a peak into the great company behind [...]
The MIT Enterprise Forum is a great program for gleaning business insights from real, live case studies. Every month a CEO of a local, up and coming, high tech company presents an executive overview of his/her business and introduces two current challenges they’re facing. Then an expert panel of advisors gives their advice and feedback [...]
This month I’m honored to feature an interview with Michael Tchong. Michael is a trend analyst who shares with his audiences insights into the present and future which can fuel breakthrough innovation. Ever since I met Michael at a CMO Council summit a couple of years ago, I have enjoyed learning from him and really [...]
Late last month the business world suffered a tremendous loss with the passing of C.K. Prahalad. Harvard Business Review is not exaggerating when it calls Prahalad, one of the world’s “wisest and most influential management thinkers.” I “discovered” Prahalad during my time at Sony, when my primary responsibilities transitioned from working on discrete projects and [...]
when differentiation isn’t the answer
by denise lee yohn
on April 27, 2010
· 1 Comments
· in brand communication, business, innovation, marketing, retail
“Differentiate or die” is probably a familiar mantra to all; and there’s a well-established albeit less pithy corollary – don’t sell the category, sell your brand. After all, given the overcrowded nature of most categories, the hope of success for most brands rests on their ability to stand out from their numerous competitors. And promoting [...]
The folks at Booz & Company published two articles a year apart but they are extremely relevant to each other. One describes six industries needing transformation; the other outlines one that’s already initiated a reboot. From both, we gain valuable insights about the why, what, and how of business transformation.
I’ve finally made it through all of the hours of Olympics coverage which I DVR’d because I had been unable to watch most of the Games live. Since I already knew the result of many of the competitions, I was interested in watching mostly for the profiles of the athletes and stories behind and nuances [...]
in csr, nike just does it
by denise lee yohn
on February 25, 2010
· 3 Comments
· in brand communication, business, innovation, leadership
Nike recently released their “Corporate Responsibility Report FY07-09” and I was so impressed by it, I just had to share my thoughts about it.
sound bites from ces
by denise lee yohn
on January 11, 2010
· 2 Comments
· in brand communication, brand perceptions, innovation, marketing, marketing to women
I just returned from a great trip to CES, the Consumer Electronics Show. There was a lot of excitement around new, innovative products and it seemed like important deals and connections were being made – it was an energizing way to start off the new year! I particularly enjoyed participating in some breakout sessions in [...]
I’m fascinated by the recent flurry of activity of designer PCs. Having worked at Sony during the early years of VAIO (perhaps the first fashionable PC line, launched with its distinctive violet color and sleek features and all), it’s pretty amazing to me to see how the category has developed.
what the hottest brands have in common
by denise lee yohn
on December 10, 2009
· 0 Comments
· in best brands lists, brand perceptions, innovation, marketing
Recently Ad Age published a list of what it considered to be “America’s Hottest Brands.” The list featured 40 brands that are “setting the pace for innovation — and getting results – right now.” Although their selection criteria wasn’t clear and I can’t say I agree with all of the choices, I did find some [...]
innovation and creativity trumps price alone
by denise lee yohn
on December 3, 2009
· 0 Comments
· in brand communication, brand perceptions, innovation, marketing, retail, trends
This week’s BusinessWeek features two stories back-to-back that together make an important point for all businesses trying to navigate today’s recessionary times. First is a piece on Target’s apparent move down market, “Look Who’s Stalking Wal-Mart.” It outlines several moves by Target that seem to be taken from Wal-Mart’s playbook. Then there’s the article, “Why [...]
Earlier this week I had the opportunity to hear the leaders behind four of the most exciting brands in action sports talk about their journeys as entrepreneurs. They were brutally honest about their struggles and gave some great advice. I’ve compiled my notes into the following presentation. Thanks much to the entrepreneurs: Brian Enge, CEO [...]
Earlier this week I attended one of the best conferences I’ve ever been to – Brand Managecamp. Billed as the “elite conference on branding,” and featuring some heavy hitting speakers like guru Guy Kawasaki and marketing professor/legend Phil Kotler, I had quite high expectations going into it – and they definitely were met. Len Herstein [...]
Two of my favorite brands recently introduced innovations that brought me such delight, I was prompted to think about what was so remarkable about them. What was it about them that not only delivered a great experience, but also grew my esteem of their respective brands??
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