Currently viewing the tag: "innovation"

lesson from kodak

by denise lee yohn on January 23, 2012 · 0 Comments · in business, innovation

brand as business bit:  Phil Rosenthal‘s analysis of Eastman Kodak’s failure in yesterday’s Chicago Tribune is quite insightful — particularly in its juxtaposition of Kodak and R. R. Donnelley & Sons Co., the commercial printing company that’s been shedding its legacy and reinventing itself.  Most telling is the quote from Donnelley’s CEO and President Thomas [...]

will 2012 be like 1984?

by denise lee yohn on January 12, 2012 · 0 Comments · in innovation, trends

brand as business bit:  At CES last week, I couldn’t help but feel a little like I was in Apple’s 1984 commercial. I could only take comfort in knowing that adoption of wearing glasses to watch TV will never cross the chasm into the mainstream — they’re impractical, they’re too invasive, and they detract from [...]

look at more stuff

by denise lee yohn on July 27, 2011 · 0 Comments · in business, innovation, leadership

I just read Andy Stefanovich‘s book, Look at More Stuff:  A Proven Approach to Innovation, Growth, and Change, and had to share some of the best bits with you: DLYohn Look at More Stuff   View more presentations from Denise Lee Yohn, Inc.

business is now an action sport

by denise lee yohn on June 28, 2011 · 0 Comments · in brand perceptions, business, innovation, leadership, marketing

Kick it off. Drop the ball. Setbacks. A free pass. Take it over the finish line. Follow-through. The vocabulary of sports penetrates the business world. Due to the highly competitive nature of business, the concept of teams meeting on the playing field for a fierce contest has clear application to business as we’ve known it. [...]

say cheese

by denise lee yohn on June 21, 2011 · 0 Comments · in brand communication, brand perceptions, innovation, marketing

What do cameras and sandwiches have in common? A lot, Jonathan Kaplan hopes. The creator of Flip Video, the super-simple camcorder device that provided a lot of the initial fuel behind YouTube’s early growth, has gotten a lot of press lately about his latest aspiration: The Melt, a nationwide chain of restaurants offering gourmet variations [...]

david aaker on brand relevance

by denise lee yohn on June 14, 2011 · 0 Comments · in brand extension, brand perceptions, innovation

David Aaker, author, brand guru, Vice Chairman of the brand consulting firm Prophet, and professor emeritus at Berkeley’s business school, joins me for a provocative interview on the state of brands today. Providing color and context for his latest book, Brand Relevance: Making Competitors Irrelevant, Dave explains: why the only way for brands to win is to [...]

top tweets from brite conference

by denise lee yohn on March 17, 2011 · 1 Comments · in brand communication, brand equity, brand perceptions, brand touchpoints, business, innovation, marketing

DLYohn Top Tweets from BRITE Conference 03.11   View more presentations from Denise Lee Yohn, Inc.

on tech innovation in health and fitness and beyond

by denise lee yohn on January 13, 2011 · 0 Comments · in innovation

Last week at the Consumer Electronics Show I attended two Summits about the convergence of technology and health/fitness/wellness.  So many of the innovations introduced there were exciting and intriguing.   I wanted to share my takeaways about these innovations because they speak to issues that are relevant to all companies which relate to technology in some [...]

value shifting

by denise lee yohn on November 30, 2010 · 0 Comments · in brand communication, business, innovation, marketing

What do Ford and Delta Airlines have in common? More specifically, what does the following ad for Ford’s new Edge and an announcement by a Delta SVP about improvements at the airlines’ LaGuardia terminal have in common? They’re examples of what could be called “value shifting.”  Value shifting happens when the thing(s) which used to [...]

herman miller, a business lab disguised as a furniture company

by denise lee yohn on July 1, 2010 · 0 Comments · in business, innovation, leadership

I was fascinated by the story told in a recent strategy+business piece about Herman Miller, Inc., the “office-furniture maker.”  That descriptor belongs in quotation marks because it seems the company is as adept at building breakthrough business practices as it is its cool Aeron chairs.  The article offers a peak into the great company behind [...]

nine lessons from the mit enterprise forum

by denise lee yohn on June 22, 2010 · 2 Comments · in business, innovation, leadership, marketing

The MIT Enterprise Forum is a great program for gleaning business insights from real, live case studies.  Every month a CEO of a local, up and coming, high tech company presents an executive overview of his/her business and introduces two current challenges they’re facing.  Then an expert panel of advisors gives their advice and feedback [...]

what i learned from prahalad

by denise lee yohn on May 3, 2010 · 0 Comments · in business, innovation, leadership, marketing

Late last month the business world suffered a tremendous loss with the passing of C.K. Prahalad.  Harvard Business Review is not exaggerating when it calls Prahalad, one of the world’s “wisest and most influential management thinkers.”  I “discovered” Prahalad during my time at Sony, when my primary responsibilities transitioned from working on discrete projects and [...]

when differentiation isn’t the answer

by denise lee yohn on April 27, 2010 · 1 Comments · in brand communication, business, innovation, marketing, retail

“Differentiate or die” is probably a familiar mantra to all; and there’s a well-established albeit less pithy corollary – don’t sell the category, sell your brand.  After all, given the overcrowded nature of most categories, the hope of success for most brands rests on their ability to stand out from their numerous competitors.  And promoting [...]