Currently viewing the tag: "innovation"
what went wrong with tata motors nano
by denise lee yohn
on May 22, 2013
· 0 Comments
· in brand communication, brand delivery, brand perceptions, business, innovation, marketing
“An amazing ‘invention’ that didn’t turn out to be an innovation” – that’s how one expert described Tata Motors’s Nano. Indeed, the current predicament of the $2,000 compact car that was introduced in India with great fanfare in 2008 holds some valuable takeaways for aspiring disrupters. Tweet
In the fast-growing playing field of mobile, the business prospects seem infinite. But developing a viable, scalable business amidst all the possibility isn’t easy. This is something Mitch Thrower knows all too well. As the CEO and founder of BUMP Network, Mitch is facing some serious business challenges. That’s why he opened up his efforts [...]
why do tech start ups fail?
by denise lee yohn
on March 13, 2013
· 0 Comments
· in digital health and fitness, innovation, leadership, marketing
Why do so many tech start-ups fail? What advice do entrepreneurs need to heed? These and other topics are covered in an interview I conducted with Ian Andes, President of 4iiii Innovations. 4iiii is the maker of several digital fitness products including the Sportiiiis, glasses that enable cyclists to keep their eyes on the road [...]
Digital health and fitness are going to take center stage at the Consumer Electronics Show this week and in 2013 overall. In my latest article, I spotlight some of the trends fueling the innovations in digital health and fitness. On my list are: remote patient monitoring crowdsourced care self-monitoring multi-sport tracking social influence easy eating smart cars [...]
brand as business bit: It’s clear the digital health and fitness market holds tremendous opportunity. What’s not so clear is who is best positioned to take advantage of all the growth potential. I meet lots of bullish tech folks, given my involvement with the Sports and Fitness Tech Summit (I’m leading a couple of sessions [...]
brand as business bit: With last week’s premier of the latest James Bond film, Skyfall, I’m reminded of the brand extension lessons that can be derived from the successful Bond movie franchise. I’ve found couple observations about the evolution and extend-ability of James Bond spot-on: John Strain, Account Executive, Star Group, writes in iMediaConnection: “Truth [...]
october brand-as-business buffet
by denise lee yohn
on October 31, 2012
· 0 Comments
· in brand perceptions, business, digital health and fitness, innovation, leadership, marketing, retail
Whaddya miss this month? Among my pieces that generated the most conversation and shares were: innovation or core? try both — My latest QSR Magazine column about how start-ups and established brands alike must balance their focus on their core brand, while also pushing the innovation envelope. brand romney — A post explaining what Presidential [...]
brand as business bit: Business is defined by tensions: manage costs vs. maximize sales, acquire new customers vs. serve existing ones, grow organically vs. acquire — and pursue innovation vs. optimize core execution. Of course, none of these are really either/or’s — they are both/and’s. But achieving the right balance between innovation and core [...]
july brand as business buffet
by denise lee yohn
on July 31, 2012
· 0 Comments
· in brand communication, brand delivery, business, digital health and fitness, innovation, retail
Did ya miss any of these? Design Is Everybody’s Business — a write-up on Herman Miller’s ten principles of design (this post was featured on GigaOM and several other sites). Brand Experience Brief: Gap – a video comparing Gap’s store redesign to an “old” Gap The Over-Promise Problem — a blog post about how companies tend to over-promise [...]
brand as business bit: Nielsen recently released its “2012 Breakthrough Innovation Awards” in which it recognized new CPG product introductions that met its criteria for innovative-ness. The winners are an interesting mix (Glaceau vitaminwater zero, Chobani, and Zyrtec top the list) and the report is an informative read about the CPG industry and instructive about [...]
brand as business bit: “Do well by doing good” has become the ultimate rallying cry for corporate social responsibility (CSR) – and case studies from Walmart to Nike to Timberland prove it is possible to benefit society and the bottomline. What’s more, CSR programs can make companies more innovative: According to research featured in April’s [...]
What happens when a 125 year old $35BB company wants to get entrepreneurial? When the company is Coca-Cola, it starts a new business unit, Venturing and Emerging Brands whose mission is to discover “the next big thing.” It’s the force behind the company’s recent acquisitions of Honest Tea and a new product at Whole Foods, [...]
justin mccarthy on crossing the chasm at garmin
by denise lee yohn
on February 21, 2012
· 1 Comments
· in business, digital health and fitness, innovation, marketing
Justin McCarthy is the spokesperson for Garmin‘s fitness and outdoor segments throughout North America. In his role, he applies a wealth of technical knowledge as well as truly understanding the mindset of an athlete and what they want, in order to help the company market its fitness products. Because of this unique perspective, I [...]
brand as business bit: Here’s a quick add to my previous critique of this year’s Super Bowl commercials. Making a Super Bowl ad involves a level of innovation, strategy, and skill that rivals what goes into making the advertised product itself. So it’s helpful to see what can be learned from those in a similar [...]
so you want to try a new concept?
by denise lee yohn
on February 11, 2012
· 0 Comments
· in brand extension, brand names, innovation, retail
brand as business bit: SmartBlog on Restaurants just published a piece of mine, “So You Want to Try a New Concept?” In it, I layout the considerations in designing a test that will ensure you get the most learning and value out of it – including: carefully evaluating your options before jumping to the most [...]
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