Currently viewing the tag: "innovation"
brand as business bit: “Do well by doing good” has become the ultimate rallying cry for corporate social responsibility (CSR) – and case studies from Walmart to Nike to Timberland prove it is possible to benefit society and the bottomline. What’s more, CSR programs can make companies more innovative: According to research featured in April’s [...]
What happens when a 125 year old $35BB company wants to get entrepreneurial? When the company is Coca-Cola, it starts a new business unit, Venturing and Emerging Brands whose mission is to discover “the next big thing.” It’s the force behind the company’s recent acquisitions of Honest Tea and a new product at Whole Foods, [...]
Justin McCarthy is the spokesperson for Garmin‘s fitness and outdoor segments throughout North America. In his role, he applies a wealth of technical knowledge as well as truly understanding the mindset of an athlete and what they want, in order to help the company market its fitness products. Because of this unique perspective, I [...]
brand as business bit: Here’s a quick add to my previous critique of this year’s Super Bowl commercials. Making a Super Bowl ad involves a level of innovation, strategy, and skill that rivals what goes into making the advertised product itself. So it’s helpful to see what can be learned from those in a similar [...]
so you want to try a new concept?
by denise lee yohn
on February 11, 2012
· 0 Comments
· in brand extension, brand names, innovation, retail
brand as business bit: SmartBlog on Restaurants just published a piece of mine, “So You Want to Try a New Concept?” In it, I layout the considerations in designing a test that will ensure you get the most learning and value out of it – including: carefully evaluating your options before jumping to the most [...]
brand as business bit: Phil Rosenthal‘s analysis of Eastman Kodak’s failure in yesterday’s Chicago Tribune is quite insightful — particularly in its juxtaposition of Kodak and R. R. Donnelley & Sons Co., the commercial printing company that’s been shedding its legacy and reinventing itself. Most telling is the quote from Donnelley’s CEO and President Thomas [...]
brand as business bit: At CES last week, I couldn’t help but feel a little like I was in Apple’s 1984 commercial. I could only take comfort in knowing that adoption of wearing glasses to watch TV will never cross the chasm into the mainstream — they’re impractical, they’re too invasive, and they detract from [...]
2011 year in ideas
by denise lee yohn
on December 20, 2011
· 0 Comments
· in brand communication, brand delivery, brand identity, brand names, brand perceptions, brand touchpoints, business, innovation, marketing, retail
In the spirit of New York Times Magazine’s annual Year in Ideas, I’ve compiled an alphabetical digest of ideas, from A to Z, that I wrote, spoke, and passed along over the past 12 months. The following are excerpts — the original pieces linked.
I just read Andy Stefanovich‘s book, Look at More Stuff: A Proven Approach to Innovation, Growth, and Change, and had to share some of the best bits with you: DLYohn Look at More Stuff View more presentations from Denise Lee Yohn, Inc.
business is now an action sport
by denise lee yohn
on June 28, 2011
· 0 Comments
· in brand perceptions, business, innovation, leadership, marketing
Kick it off. Drop the ball. Setbacks. A free pass. Take it over the finish line. Follow-through. The vocabulary of sports penetrates the business world. Due to the highly competitive nature of business, the concept of teams meeting on the playing field for a fierce contest has clear application to business as we’ve known it. [...]
say cheese
by denise lee yohn
on June 21, 2011
· 0 Comments
· in brand communication, brand perceptions, innovation, marketing
What do cameras and sandwiches have in common? A lot, Jonathan Kaplan hopes. The creator of Flip Video, the super-simple camcorder device that provided a lot of the initial fuel behind YouTube’s early growth, has gotten a lot of press lately about his latest aspiration: The Melt, a nationwide chain of restaurants offering gourmet variations [...]
david aaker on brand relevance
by denise lee yohn
on June 14, 2011
· 0 Comments
· in brand extension, brand perceptions, innovation
David Aaker, author, brand guru, Vice Chairman of the brand consulting firm Prophet, and professor emeritus at Berkeley’s business school, joins me for a provocative interview on the state of brands today. Providing color and context for his latest book, Brand Relevance: Making Competitors Irrelevant, Dave explains: why the only way for brands to win is to [...]
top tweets from brite conference
by denise lee yohn
on March 17, 2011
· 1 Comments
· in brand communication, brand equity, brand perceptions, brand touchpoints, business, innovation, marketing
DLYohn Top Tweets from BRITE Conference 03.11 View more presentations from Denise Lee Yohn, Inc.
Last week at the Consumer Electronics Show I attended two Summits about the convergence of technology and health/fitness/wellness. So many of the innovations introduced there were exciting and intriguing. I wanted to share my takeaways about these innovations because they speak to issues that are relevant to all companies which relate to technology in some [...]
value shifting
by denise lee yohn
on November 30, 2010
· 0 Comments
· in brand communication, business, innovation, marketing
What do Ford and Delta Airlines have in common? More specifically, what does the following ad for Ford’s new Edge and an announcement by a Delta SVP about improvements at the airlines’ LaGuardia terminal have in common? They’re examples of what could be called “value shifting.” Value shifting happens when the thing(s) which used to [...]
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