denise lee yohn: brand as business bites™ /

“Differentiate or die” is probably a familiar mantra to all; and there’s a well-established albeit less pithy corollary – don’t sell the category, sell your brand.  After all, given the overcrowded nature of most categories, the hope of success for most brands rests on their ability to stand out from their numerous competitors.  And promoting the category usually only benefits the market leader. (more…)

Haagen Dazs just added a new line — Five — it’s billed as “All-natural ice cream crafted with only five ingredients for incredibly pure, balanced flavor… and surprisingly less fat!” (more…)

What do Lindsay Lohan,

the universal remote,

and the Bush administration

have in common?

They are all examples of things that could have been great but have ended up not living up to their potential. (more…)