Currently viewing the tag: "Harvard Business Review"

the science of viral ads

by denise lee yohn on May 14, 2012 · 0 Comments · in brand communication, marketing

brand as business bit:  What makes an ad something people want to share with others?  Is there a secret formula for making ads that are most likely to be shared? The March issue of the Harvard Business Review included a report by Harvard prof Thales Teixeira who tracked viewers’ eye movements and facial expressions while [...]

what good is good?

by denise lee yohn on May 2, 2012 · 0 Comments · in business, innovation

brand as business bit:  “Do well by doing good” has become the ultimate rallying cry for corporate social responsibility (CSR) – and case studies from Walmart to Nike to Timberland prove it is possible to benefit society and the bottomline. What’s more, CSR programs can make companies more innovative: According to research featured in April’s [...]

inspired to fail — part 3 of 3

by denise lee yohn on May 26, 2011 · 1 Comments · in business, leadership

This is the last post in a mini-series about the F word – failure, that is. (Previous posts relayed insights about managing yourself through awareness and assessment and managing others with clear expectations and empathy.) People may not like to fail but according last month’s Harvard Business Review, they should. Most of the 140 pages [...]

inspired to fail — part 2 of 3

by denise lee yohn on May 25, 2011 · 1 Comments · in business, leadership

It might seem ironic that the venerable Harvard Business Review, a publication from an institution that has produced many successful leaders, would devote an entire issue to failure as it did last month. But given how much research and work has been done on the subject, it turned out to be one of the best [...]

inspired to fail — part 1 of 3

by denise lee yohn on May 24, 2011 · 1 Comments · in business, leadership

As an uber-competitive overachiever, I’ve always had trouble with failure. (Just ask my husband who refuses to play board games with me so he doesn’t have to deal with my inevitable sore loser attitude!) But last month’s Harvard Business Review gave me some fresh perspectives on failure. The Failure Issue helped me understand how to [...]

what i learned from prahalad

by denise lee yohn on May 3, 2010 · 0 Comments · in business, innovation, leadership, marketing

Late last month the business world suffered a tremendous loss with the passing of C.K. Prahalad.  Harvard Business Review is not exaggerating when it calls Prahalad, one of the world’s “wisest and most influential management thinkers.”  I “discovered” Prahalad during my time at Sony, when my primary responsibilities transitioned from working on discrete projects and [...]

starbucks went changin’ — best blogpost revisited

by denise lee yohn on September 1, 2009 · 1 Comments · in brand equity, brand fun, marketing, retail

Congratulations to Jon Galloway, the winner of the “vote for the best blogpost” celebration I held to mark the 1-year anniversary of my blog! Jon voted for “don’t go changin’ to try to please them,” a post I had written about why brands shouldn’t go chasing after customers.  Jon explains his choice: This really resonated [...]

5 favorites on friday — favorite brand articles

by denise lee yohn on August 21, 2009 · 1 Comments · in 5 favorites on friday, brand fun, brand value, business

Continuing in the series on my favorite brand resources (see fave brand books and blogs)…Today it’s 5 of my favorite brand articles.

the art of saying thank you

by denise lee yohn on June 15, 2009 · 2 Comments · in brand communication, business

I’m taking a break from the series on brand value creation for a post on a topic I’ve been reading a lot about lately — saying “thank you.”

don’t go changin’ to try to please them

by denise lee yohn on April 9, 2009 · 4 Comments · in brand equity, marketing, retail

One of Harvard Business Review‘s pieces on marketing in these tough economic times left me feeling ambivalent.  In “Five Rules for Retailing in a Recession,” the authors outline how retailers can discover that “a larger universe of growth and productivity opportunities is open to them than they might believe.”