Currently viewing the tag: "Guy Kawasaki"

enchanting guy kawasaki

by denise lee yohn on March 24, 2011 · 0 Comments · in brand communication, business, innovation, leadership, marketing

I never tire of hearing Guy Kawasaki speak, so his recent address at the NRF’s INNOVATE 2011 Conference was a delight to attend. He demonstrated a spirit of service and humility as he offered the audience the option of hearing a couple different presentations — and then indulged our urgings and delivered both of them [...]

future of marketing

by denise lee yohn on February 8, 2011 · 10 Comments · in brand communication, brand touchpoints, business, innovation, marketing, trends

Late last year, 60 marketing experts shared their visions of the future of marketing through a “micro-conference” run by Sam Rosen of thoughtlead.  It found it fascinating on several levels.

stuff that matters

by denise lee yohn on October 12, 2009 · 3 Comments · in brand equity, brand value, business, marketing, trends

This is a continuation of the debrief from the Brand Managecamp conference.  In my last post, I relayed insights about Innovation from the “elite conference on branding” that I attended in Las Vegas last week.   Today I’m covering the 2 remaining themes that arose – both fall under the category of “stuff that matters”:  Substance [...]

fresh thinking from brand managecamp

by denise lee yohn on October 8, 2009 · 2 Comments · in business, innovation, marketing

Earlier this week I attended one of the best conferences I’ve ever been to – Brand Managecamp. Billed as the “elite conference on branding,” and featuring some heavy hitting speakers like guru Guy Kawasaki and marketing professor/legend Phil Kotler, I had quite high expectations going into it – and they definitely were met.  Len Herstein [...]