wasted potential: final remarks

This post concludes the series on brands that have wasted their potential.  (more…)

Posted on March 2nd, 2009 by denise lee yohn and filed under brand communication, brand delivery, brand disappointments, marketing | 0 Comments | Comments RSS

wasted potential — a series on brand disappointments

What do Lindsay Lohan,

the universal remote,

and the Bush administration

have in common?

They are all examples of things that could have been great but have ended up not living up to their potential. (more…)

Posted on January 19th, 2009 by denise lee yohn and filed under brand delivery, brand disappointments, brand fun, brand perceptions | 4 Comments | Comments RSS