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wasted potential: final remarks
by denise lee yohn
on March 2, 2009
· 0 Comments
· in brand communication, brand delivery, brand disappointments, marketing
This post concludes the series on brands that have wasted their potential.
wasted potential — a series on brand disappointments
by denise lee yohn
on January 19, 2009
· 4 Comments
· in brand delivery, brand disappointments, brand fun, brand perceptions
What do Lindsay Lohan, the universal remote, and the Bush administration have in common? They are all examples of things that could have been great but have ended up not living up to their potential.
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