CNN Money recently featured a list of 14 “brand name companies” that are going bankrupt.
Among them were Crunch (the chain of fitness clubs), Tribune Co. (owners of the LA Times and the Chicago Tribune), and Hartmarx (the maker of mens’ suits). (more…)
Posted on August 4th, 2009 by denise lee yohn and
filed under brand communication, brand perceptions, business |
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U.S. News & World Report’s interview with Susan Docherty, North American Vice President for General Motors
provided some valuable insight into the troubled car company. Her comments made it clear that GM is operating from a reactive, backward looking stance. (more…)
Posted on April 13th, 2009 by denise lee yohn and
filed under brand perceptions, business |
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Posted on February 23rd, 2009 by denise lee yohn and
filed under brand delivery, brand disappointments, marketing |
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