Currently viewing the tag: "General Motors"
bankruptcy is a brand event
by denise lee yohn
on August 4, 2009
· 0 Comments
· in brand communication, brand perceptions, business
CNN Money recently featured a list of 14 “brand name companies” that are going bankrupt. Among them were Crunch (the chain of fitness clubs), Tribune Co. (owners of the LA Times and the Chicago Tribune), and Hartmarx (the maker of mens’ suits).
U.S. News & World Report’s interview with Susan Docherty, North American Vice President for General Motors provided some valuable insight into the troubled car company. Her comments made it clear that GM is operating from a reactive, backward looking stance.
wasted potential — saturn
by denise lee yohn
on February 23, 2009
· 1 Comments
· in brand delivery, brand disappointments, marketing
Saturn joins the ranks of formerly esteemed brands like Vonage and Dairy Queen in this series on brands that have failed to live up to their potential.
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