bankruptcy is a brand event

CNN Money recently featured a list of 14 “brand name companies” that are going bankrupt.  bankruptcyAmong them were Crunch (the chain of fitness clubs), Tribune Co. (owners of the LA Times and the Chicago Tribune), and Hartmarx (the maker of mens’ suits).  (more…)

Posted on August 4th, 2009 by denise lee yohn and filed under brand communication, brand perceptions, business | 0 Comments | Comments RSS

gm is driving by looking in the rearview mirror

U.S. News & World Report’s interview with Susan Docherty, North American Vice President for General Motors provided some valuable insight into the troubled car company.  Her comments made it clear that GM is operating from a reactive, backward looking stance. (more…)

Posted on April 13th, 2009 by denise lee yohn and filed under brand perceptions, business | 2 Comments | Comments RSS

wasted potential — saturn

Saturn joins the ranks of formerly esteemed brands like Vonage and Dairy Queen in this series on brands that have failed to live up to their potential(more…)

Posted on February 23rd, 2009 by denise lee yohn and filed under brand delivery, brand disappointments, marketing | 1 Comment | Comments RSS