Currently viewing the tag: "General Mills"
we’re the same, but different
by denise lee yohn
on February 26, 2009
· 0 Comments
· in brand communication, brand perceptions, marketing
Martin Bishop, author of the blog Brand Mix, recently posted about some new research on brand loyalty. An implication from the research findings is that you can steal brand loyalists from the competition
Michael Phelps is going to appear on Kellogg’s Corn Flakes and Frosted Flakes cereal boxes. Apparently Phelps passed on posing on Wheaties boxes where he has appeared before,
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