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innovation and creativity trumps price alone
by denise lee yohn
on December 3, 2009
· 0 Comments
· in brand communication, brand perceptions, innovation, marketing, retail, trends
This week’s BusinessWeek features two stories back-to-back that together make an important point for all businesses trying to navigate today’s recessionary times. First is a piece on Target’s apparent move down market, “Look Who’s Stalking Wal-Mart.” It outlines several moves by Target that seem to be taken from Wal-Mart’s playbook. Then there’s the article, “Why [...]
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