Currently viewing the tag: "Find Your Nerve"
Steve McKee has started a great project, Find Your Nerve, “a grassroots effort to help get the economy moving again.” Each business day of the fourth quarter features a post from someone about jumpstarting the recovery. Today was my day: please check out “A Leap of Faith.” Also I thought you might want to see [...]
Now that everyone has had a chance to digest BusinessWeek/Interbrand’s Best Global Brands report, I thought I’d offer some suggestions for how to use the results. There’s a risk that if someone doesn’t know what brand valuation really means or what it’s useful for, the conclusions and implications drawn from the report could be off.
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