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brand value creation — financial, part 2

by denise lee yohn on June 11, 2009 · 0 Comments · in brand equity, brand value, brand value creation

Why should stockholders care about a company’s brand? That’s the subject of today’s post, the 3rd in a series on the many ways a brand creates value for a company.

brand value creation — financial, part 1

by denise lee yohn on June 8, 2009 · 3 Comments · in brand value, brand value creation

Here’s Post #2 in a series on how brands create value.  I’m using Kaplan and Norton’s Balanced Scorecard as an organizing framework and kicked the series off with the Customer perspective.  Today, the topic is Financial brand value creation.