denise lee yohn: brand as business bites™ /

This post concludes the series on brands that have wasted their potential.  (more…)

This is one in a series of posts about brands have failed to live up to their potential — from Jonathan Salem Baskin, author of Branding Only Works on Cattle, the “dim bulb” blog, and Ad Age/CMO Strategy column.  (more…)

Yesterday’s New York Times article entitled, “Do You Want to ‘Friend’ a Detergent?” provides a vivid description of what’s wrong with marketing these days.  (more…)

My critique of Lucky Jeans‘ “Lucky Few” campaign was published in this week’s Brandweek.  For those of you who didn’t see it, here goes:

For decades, fashion advertising seems to have followed a formula (more…)

Here’s another download from last week’s Digital Symposium which I spoke at and attended (see express vs. operationalize for a synopsis of my talk) — this is from Mike Moran‘s presentation.

Mike is the (more…)