Currently viewing the tag: "FaceBook"
(The following is the first in a two-part blog-exchange on brand decision-making. It is written by Joel Rubinson, the President and Founder of Rubinson Partners, Inc., a marketing and research consultancy, and former Chief Research Officer at The ARF. Having met Joel years ago, I find he always inspires and challenges me with his insights [...]
The sessions at eTail, the conference for multi-channel and online retailers, were chock full of new perspectives and new technologies. The title for this year’s event, held last month in Palm Springs, was: “The Future Is Now: Managing ‘What’s Next’ While Remaining Focused on Today’s Brand Experience.”
no such thing as a free cookie
by denise lee yohn
on June 10, 2010
· 0 Comments
· in brand communication, brand touchpoints, marketing
an FSI from Sunday’s paper: View more presentations from Denise Yohn.
wasted potential: final remarks
by denise lee yohn
on March 2, 2009
· 0 Comments
· in brand communication, brand delivery, brand disappointments, marketing
This post concludes the series on brands that have wasted their potential.
wasted potential: facebook
by denise lee yohn
on January 26, 2009
· 5 Comments
· in brand delivery, brand disappointments, marketing
This is one in a series of posts about brands have failed to live up to their potential — from Jonathan Salem Baskin, author of Branding Only Works on Cattle, the “dim bulb” blog, and Ad Age/CMO Strategy column.
Yesterday’s New York Times article entitled, “Do You Want to ‘Friend’ a Detergent?” provides a vivid description of what’s wrong with marketing these days.
My critique of Lucky Jeans‘ “Lucky Few” campaign was published in this week’s Brandweek. For those of you who didn’t see it, here goes: For decades, fashion advertising seems to have followed a formula
Here’s another download from last week’s Digital Symposium which I spoke at and attended (see express vs. operationalize for a synopsis of my talk) — this is from Mike Moran‘s presentation. Mike is the
more from denise
tweets
Archives
Categories
- 5 favorites on friday
- administrative
- best brands lists
- brand as business buffet
- brand communication
- brand delivery
- brand disappointments
- brand equity
- brand extension
- brand fun
- brand identity
- brand names
- brand perceptions
- brand portfolio
- brand tools
- brand touchpoints
- brand value
- brand value creation
- brands we would miss
- business
- innovation
- leadership
- marketing
- marketing to women
- packaging
- podcast only
- retail
- sales
- trends
- Uncategorized
Tags
advertising Advertising Age America's Next Great Restaurant Apple Bobby Flay brand brand as business brand building brand communication brand communications brand equity brand perceptions brand touchpoints brand value BusinessWeek CES Chipotle culture Curtis Stone customer experience customer intimacy denise lee yohn differentiation FaceBook fast casual restaurants Harvard Business Review innovation iPhone Jonathan Salem Baskin leadership Lorena Garcia marketing NBC New York Times Nike operationalize pricing QSR restaurant branding retail social media Sony Starbucks Steve Ells storytelling
