Currently viewing the tag: "employee engagement"
brand as business bit: Last week, my guest post “Once Upon a Company” ran on upMover, the blog of UpMo, an employee-centric career management company. I wrote about the power of storytelling to engage employees. I realize that some business leaders may want to leverage internal storytelling but may not know how to do so. Here [...]
brand as business bit: The folks at UpMo, an employee-centric career management company, asked me to contribute to their blog, the upMover. I thought it was the perfect opportunity to share about something I’ve been thinking about for awhile now: the power of storytelling to engage employees. Companies often use advertising and social media to [...]
A new definition of brand. Inspiring employees. My take on the Super Bowl ads and the new Taco Bell tagline. Check out my writings on these and other topics in the following “brand as business buffet,” a round-up of content from me from this past month. retail and restaurants: How to Keep ‘Em Coming Back [...]
Today’s interview takes a peek behind the curtain at an extraordinary company, Patagonia. Patagonia is known worldwide as an outdoor clothing and gear brand, but I wanted to better understand the company’s retail strategy. Who better to ask than the head of marketing for the North America Retail Division at Patagonia, Vickie Achee. A twenty-plus [...]
2011 year in ideas
by denise lee yohn
on December 20, 2011
· 0 Comments
· in brand communication, brand delivery, brand identity, brand names, brand perceptions, brand touchpoints, business, innovation, marketing, retail
In the spirit of New York Times Magazine’s annual Year in Ideas, I’ve compiled an alphabetical digest of ideas, from A to Z, that I wrote, spoke, and passed along over the past 12 months. The following are excerpts — the original pieces linked.
What happens when a $2.1BB+ organization re-commits its 20,000+ people to its vision and values?! I got to find out last week when I attended “Extraordinary: The Power of Ten” the All-Staff Assembly put on by Sharp Healthcare. Thanks to a generous invitation from Mark Tomaszewicz, the director of The Sharp Experience, I got [...]
Happy New Year! I hope you had a great holiday and you are as excited as I am about kicking off 2010! After the long hard haul of 2009, I’m eager to see business get off to a fresh start this year. It’s impossible to know exactly what the New Year will bring, but I’m [...]
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