Currently viewing the tag: "emotional advertising"
where brain science and marketing meet
by denise lee yohn
on September 2, 2010
· 0 Comments
· in brand communication, brand perceptions, brand touchpoints, marketing
Today I have the honor of being a guest blogger on the brainy blog, Neuromarketing. My post, Maslow, Emotion, and a Hierarchy of Service, proposes a Maslow-inspired hierarchy on the topic of meeting consumer needs and motivations with customer service. Please check it out and let me know what you think. I thought I’d take [...]
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